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Bookstrapping: The Ambuja Story – How a Group of Ordinary Men Created an Extraordinary Company

Narotam Sekhsaria is chairman of ACC Ltd, Ambuja Cements Ltd, and Ambuja Cement Foundation. He also manages the Narotam Sekhsaria Foundation, a philanthropic funding agency. (Photo credit: moneycontrol.com)

A highly decorated biography, this book also features testimonials from India’s stalwarts. The man and the book have both cemented their presence. Bookstrapping rating: 3.5.

Are Indian marketers prepared for a cookie-less world?

In a world without third-party cookies, 36 percent of marketing professionals surveyed said they expect customer purchase history will become their most valuable source of data, 32 percent see social media profiles as key, and 31 percent plan to rely on website registrations. (Representational image: Alexander Sinn via Unsplash)

Top Indian marketers highlight their reliance on first-party data to prepare for the cookie apocalypse. But what’s the workaround? Storyboard18 finds out.

Ashish Bhasin returns to ad biz; joins RD&X Network

Ashish Bhasin has had the opportunity to successfully lead a team of 14000 people across 18 countries, in diverse businesses and to drive organic growth as well as successfully complete 24 acquisitions across India and APAC.

Ashish Bhasin had quit Dentsu International in November 2021. Dentsu International India has seen several mid-and senior-level exits over the past year

With no celebrity quotient, how can crypto brands change their ad strategy?

Given India's regulatory landscape, crypto platforms are navigating a complex environment where government regulations are still evolving.

Given the inherent category challenges, crypto brands need to advertise with caution.

Simply Speaking: Brand Charisma – Experienced But Not Understood

Add this line too in caption. Representative Image via Unsplash

There is a clear need to map the markers of charisma and awe and aim for admiration, elevation and perhaps even brand love.

Mast & Meh – This week’s round up of the best and worst ads

Ching’s Secret’s new film featuring Ranveer Singh has all the bells, whistles and star power but it's long. Oh so long. (Image: A still from Ching's ad film)

Watch Storyboard18’s picks of the best, bizarre and boring ads of this week in Mast & Meh. Find out why they made the cut or got cut.

Stacks & Strategies | Customer experience is everything! Getting it right is imperative

To consistently earn high ratings from users, brands must examine what drives customer experience (CX) in its entirety. (Representative image via Unsplash)

There is a huge difference between value and worth, and customer experience (CX) is one such element that can make a significant difference. Today with a wide range of available options for any type of product or service, it is CX that makes a brand shine or fade amidst stiff competition. With customer behaviour and… Continue reading Stacks & Strategies | Customer experience is everything! Getting it right is imperative

Stacks & Strategies | Adtech Trends To Watch For

One of the trends that agencies have begun to see is the return of impersonalisation – turning to strategies and creatives that speak to the common category of potential consumer pools. (Representative Image via Unsplash)

From Web 3.0 and the metaverse to data enrichment of consumers, experts decode trends that will dominate the adtech space in 2022.

Stacks & Strategies | Martech trends that will dominate India market in 2022 and beyond

Using machine learning and deep learning algorithms, marketers can seamlessly gather, analyze, and integrate key data into their strategies and craft personalised messages to customers at every stage of the marketing funnel. (Representational image via Unsplash)

From AI-based marketing and voice-based tech to hyper-personalisation, experts decode trends that will dominate the martech space in 2022.

What TikTok’s possible comeback means for brands & creators

Representative Image via Unsplash

Brands will have to think like creators and original TikTokers will possibly not put all their eggs in one basket this time around if the app makes a comeback in India.