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Explained: Why BTS’ Jung Kook is a smart marketer

Jung Kook is the youngest member of BTS, and has been grabbing eyeballs after the release of his latest single, ‘Seven’. He collaborated with American rapper Latto for the piece and featured South Korean actress Han So-hee in the music video. ‘Seven’ went live on July 14. (Image Source: YouTube/@HYBELABELS)

By repurposing old numbers K-Pop artist Jung Kook has made a Gen-Z approved marketing move for his latest single, ‘Seven’.

Global Desi Girl and icon Priyanka Chopra turns 41

In 2021, Chopra launched haircare brand Anomaly in the beauty section in the US, and it became the second wealthiest beauty brand of 2023. (Image sourced from Forbes)

Take a look at a few key brand endorsements by the global icon.

Content creators’ business impacted by police complaints and legal hurdles: IAMAI

The four-week rolling average was initially implemented upon the resumption of news genre ratings after a 17-month hiatus prompted by the alleged TRP scam (Representative Image: Jesus Loves Austin Via Unsplash)

Stakeholders raise concerns about lack of public consultation before enactment of IT Rules, 2021 and how it impacts the industry.

Mindler and HRX launch ‘Corporate Experience Program’ on metaverse and web 3.0

These findings come on the heels of HCLTech's strategic brand transformation efforts initiated 15 months ago. (Representative image by Kelvin Han via Unsplash)

The Program will be delivered in a combination of 3 different formats where students can learn concepts in self-paced modules at their convenience, then get their doubts solved through live sessions by industry experts and also engage in group assignments in a peer-to-peer learning format.

More than 60% Indian businesses in media and entertainment have over 50% digital maturity: Vi Business

With digital platforms prone to misinformation, and print's premium rates and uncertain circulation numbers, advertisers are increasingly turning to TV news channels.

50 percent MSME media and entertainment companies employ digital marketing methods for effective customer outreach.

Data protection bill may empower users to ask platforms to delete all of their data

In regards to deletion of user data, under the previous (2022) draft, if a user in India asks a major social media platform to delete data stored with them, the platforms could have just opted to only erase their personal data, and keep the rest of the data in a deanonymised format. (Representative Image: Towfiqu barbhuiya via Unsplash)

According to the 2022 draft of the Digital Personal Data Protection Bill, if a user asks a platform to delete their data stored with it, the platform could have just erased only the user’s personal data and kept the rest of it in a deanonymised format.

Ashish Chanchlani becomes India’s top influencer on Meta’s Threads: Report

With 14.5 million followers on Instagram and 29 million subscribers on YouTube, Ashish Chanchlani holds a prominent position in the top influencer line-up, appealing to audiences across demographics.

CarryMinati and Triggered Insaan follow next on the list.

Bira91 collaborates with Accenture to drive growth

“Ask for the ditches instead of the pitches,” she said.

Accenture will help Bira91 design and deploy a digital core – which includes data, artificial intelligence, and machine learning – using SAP S/4HANA to enable a total reinvention of its enterprise through the integration of disparate technology platforms.

Caution: Adalytics report on Google’s TrueView triggers caution among Indian media buyers and advertisers

The announcement follows the implementation of performance marketing campaigns by Adbuffs.(Representative Image: Miikka Luotio via Unsplash)

As the findings of the report put data accuracy and transparency in the spotlight, it has prompted industry players to be meticulous in their decisions regarding ad investments.

SUGAR Cosmetics makes OMD India its media agency

EGF, and NLU will collaborate on various projects to analyze and discuss contemporary issues of public concern, and their legal implications and dialogue to exchange information contributing to the advancement of the gaming and technology sector.(Representative Image: Shoeib Abolhassani via Unsplash)

OMD India handle the end-to-end media strategy for the leading cosmetic brand from the agency’s office in Mumbai.