Goafest 2023: Unleashing the future of creativity with technology and human talent

AI has revolutionized the advertising and marketing industry, simplifying tasks such as crafting catchy taglines, creating content, and leveraging data-driven marketing. Creativity is evolving to break through the noise and clutter, requiring the inclusion of technology, product innovation, and social media trends.

AI revolutionizes ad industry by simplifying tasks, boosting creativity through technology, innovation, and data-driven marketing. Breaking through noise and clutter, creative approaches now incorporate social media trends​

7 in 10 brands cannot remember the last time a brand did anything that excited them: Wunderman Thompson

As per the FICCI – EY report, digital media in India has overtaken television to become the largest segment within the M&E sector, contributing an unprecedented 32% to the overall revenues.(Representative Image: Alexander Shatov via Unsplash)

Wunderman Thompson’s latest research ‘The Age of Re-Enchantment’ finds 65% of consumers want brands to wow them, outlines emerging trends and opportunities for brands seeking to connect with consumers in an uncertain world.

Ashish Bhasin launches The Bhasin Consulting Group

Ashish Bhasin has had the opportunity to successfully lead a team of 14000 people across 18 countries, in diverse businesses and to drive organic growth as well as successfully complete 24 acquisitions across India and APAC.

In the initial phase the Consulting and Mentorship will be targeted towards select growth oriented young companies operating in the Advertising, Marketing Services, Digital and Media space, across geographies.

Snap’s Ajit Mohan: Now that we have the scale, it is time to build a business around it

As Snap Inc., the parent of visual messaging app Snaptchat, hit a milestone of 200 million monthly users in India, Ajit Mohan, president of the company’s Asia-Pacific unit, shared its vision for India, focus on monetisation and building ad revenue, plans for aggressive hiring across roles including a new leader for India.

Cheil India hires Amit Nandwani as national creative director

Amit Nandwani also wears the hat of a director, having directed over 20 TV commercials for popular brands like Amazon, Ola, Car Dekho, and ACKO Insurance.

Amit Nandwani, who has an experience of over two decades, joins from Leo Burnett Delhi, and at Cheil India, he will lead the agency’s creative output on the new businesses.

BARC appoints Dolly Jha as chief of product and research

Dolly Jha comes with a rich experience across consumer research, audience measurement, media analytics, ROI measurement and innovation research.

Prior to joining BARC India, Dolly Jha has been associated with Nielsen for 13 years where she has held multiple leadership roles. Her last role was as the managing director for Nielsen Media – India.

Goafest 2023: “The ABBY has always been seen as a plus on someone’s CV,” Pallavi Chakravarti

"We looked for relevant subject matter, good brand fits, fresh ideas, sharp insights and arresting execution. The intent was to recognise work that can hopefully compete at the highest level and stand up to the scrutiny of juries around the world," says Pallavi Chakravarti.

Pallavi Chakravarti, founder and chief creative officer of independent creative shop Fundamental, was the jury chair of the Diversity, Equality and Inclusion category at the ABBY One Show Awards 2023.