Stand-up comedian Munawar Faruqui, who was arrested and released on bail in 2021 for allegedly hurting religious sentiments, featured in Star Sports’ coverage of the May 12 IPL match between Mumbai Indians and Gujarat Titans. His presence led several Twitter users to call for boycott of Star Sports India.
Goafest 2023: AAAI vows to make Goafest, Abby’s relevant for younger adlanders
AAAI is looking to engage the new gen and younger advertising executives by hosting discussions on the future of creativity.
Dentsu appoints Prerna Mehrotra as chief client officer
Prerna Mehrotra has over two decades of experience, holding senior client-facing and management roles across APAC.
IPL will keep growing on digital medium with the shift happening from TV’s pie: Sangam Nayal, Dentsu
Dentsu Creative’s Sangam Nayal shares insights on the effectiveness of connected TV advertising during the IPL, the shift from linear TV to CTV, and the reduction in wastage of ad spend on digital platforms.
Marketing Mocktail: Sight to Insight – consumer insights explained
If brand marketing is the business of ideas, then consumer insights are the illuminating force behind them. Unfortunately, marketers use the word ‘insight’ loosely. Everything from data to research findings to general observations are termed as insights.
Sachin Tendulkar files FIR against misleading advertisement
A website named sachinhealth.in was promoting products by using Tendulkar’s image thus leading to his name and images being used illegally.
HomeLane chooses 22Feet Tribal Worldwide for its digital and production mandate
The interior design industry is largely unorganised and comprises mainly of small, mid-sized players. HomeLane’s goal is to stand out in a cluttered residential interiors market.
Simply Speaking: Velvet rope – the tightrope between longing and belonging
Broadly the quest for status via consumption is an intended outcome of prestige brand consumption. It signals that we have access, to something exciting, enriching and more fun.
Gurvinder Sahni joins Persistent as chief marketing officer
Gurvinder Sahni, whose previous role was at Wipro, will lead and set the strategic team for the company’s global marketing team.
Mother’s Day ads – An ode to mothers
Here’s a list of some of the most interesting, lovable and heartwarming ads by brands, exclusively created for Mother’s Day.