A website named sachinhealth.in was promoting products by using Tendulkar’s image thus leading to his name and images being used illegally.
HomeLane chooses 22Feet Tribal Worldwide for its digital and production mandate
The interior design industry is largely unorganised and comprises mainly of small, mid-sized players. HomeLane’s goal is to stand out in a cluttered residential interiors market.
Simply Speaking: Velvet rope – the tightrope between longing and belonging
Broadly the quest for status via consumption is an intended outcome of prestige brand consumption. It signals that we have access, to something exciting, enriching and more fun.
Gurvinder Sahni joins Persistent as chief marketing officer
Gurvinder Sahni, whose previous role was at Wipro, will lead and set the strategic team for the company’s global marketing team.
Mother’s Day ads – An ode to mothers
Here’s a list of some of the most interesting, lovable and heartwarming ads by brands, exclusively created for Mother’s Day.
Goafest 2023: Is AI friend or foe? Microsoft’s Amrita Thapar and Agnello Dias dispel myths
Artificial Intelligence takes centre stage during a discussion at the curtain raiser of Goafest 2023. Here are the key takeaways.
CXO Moves: Puma, Nivea, Famous Innovations, Viacom18, see entries and exits
Executive moves in the world of brands and agencies.
Famous Innovations gets a hattrick; Tilt Brand Solutions and Sociowash bag new accounts
Keep up with all the key business wins and the account movements.
How IPL 2023 became a thriving democracy of brands
It wouldn’t be surprising if Digital becomes the mother play of it all, and television regresses into the status of a niche-play. In the bargain every brand can advertise.
Explained: JioCinema’s premium play and how the streamer is changing the game
After amassing record-breaking users through its freemium model and striking a content deal with Warner Bros content, JioCinema announced premium pricing of Rs999 a year to take on global rivals.