During IPL 2023, three out of the top five categories that were endorsed by celebrities belonged to the F&B sector.
This is the best time in India to invest: Rajan Anandan on India’s startup ecosystem
The Sequoia Capital India MD also sees a bright future for the digital advertising segment
CNN-News18 remains No.1 in english news genre on counting day: BARC
CNN-News18 beat Republic TV, Times Now and other competitors in the segment.
Future Generali India Life Insurance Company Ltd appoints Geetanjali Chugh Kothari as Chief Marketing Officer
Prior to joining Future Generali, Chugh held the position of Head of Marketing and Corporate Communication at Bharti AXA Life Insurance. Her prior experience includes working for Future Group, HT Media, and Mudra Max.
Digital ad spends on IPL expected to double this year: Kumar Awanish of Cheil India
Kumar Awanish, chief growth officer at the advertising company, says in the sports genre, IPL alone contributes 70-75% of digital ad spending.
Batman and Harry Potter – Fossil collections highlight Fossil’s creative innovation as a global brand
Fossil actively curates products that match the various modern trends and styles popular among consumers. This combination of variety and creative design has helped Fossil become one of the leading brands in the fashion watches and accessories segment of the Indian market.
Poker Sports League set for big leap in season 5 with enhanced business model, JioCinema partnership
The shift to a land-based venue and a larger prize pool are the other major developments in the poker league’s new season.
Storyboard18’s The Great Indian Ad Doodle is here!
Take a trip through Indian adland with this one-of-a-kind doodle chronicling some highlights of the country’s best, bravest and boldest advertising moments.
Goafest 2023: EssenceMediacom bags media agency of the year at ABBY One Show Awards
EssenceMediacom, the WPP-owned company got 122 points. The agency also picked a Grand Prix for Whisper India’s The Missing Chapter.
Goafest 2023: Importance of brand love, purpose and consumer insights
Goafest 2023 panelists, during the discussion talked about who the real brand custodian is, expectations from agency partners, brand love in the context of premiumisation and many more.