Highlights from a report by Bessemer Venture Partners states that the next phase of growth in India’s digital economy will come from B2B marketplaces.
Young Indians are going on a shopping spree on social media. Here’s why and how
According to ‘The next-gen social commerce playbook’ developed by Havas Media Network in partnership with Snap Inc., 94 percent of social media users in India have made apparel purchases on/via social media.
Mondelez turns 75! A look at its growth journey and ad campaigns in India
Storyboard18’s Shibani Gharat talks to Mondelez International’s Anil Vishwanathan and Nitin Saini, Ogilvy’s Piyush Pandey and Sukesh Nayak and Wavemaker’s Shekhar Banerjee about Mondelez’s growth over that last 75 years and how advertisements played a key role for its presence in India.
How did Emirates become ruler of the skies?
Through sports sponsorships, Emirates expanded its brand awareness and brand recall. Increased media attention through sporting events was a smart marketing move by Emirates.
iD Fresh Food’s chairman & CEO Musthafa PC on using safe ingredients, building trust and more
During the first edition of the Moneycontrol Startup Conclave, Musthafa PC discussed the impact of creating a clean food brand and why consumers should take charge of informing themselves about the ingredients in the food they consume.
Myntra appoints Tilt Brand Solutions as its agency of record
Tilt Brand Solutions is a part Mumbai-based Quotient Ventures led by T. Gangadhar, Shriram Iyer and Rajiv Chatterjee.
Sleepwell’s parent company to acquire rival brand Kurlon for Rs 2,150 crore
Sheela Foam, the maker of popular mattress brand Sleepwell also plans to get a 35 percent stake in House of Kieraya Private Ltd, which owns rental startup Furlenco, for Rs 300 crore.
Wavemaker India’s Premjeet Sodhi, Mansi Datta and Shekhar Banerjee get new roles
Premjeet Sodhi becomes global head of measurement and analytics. Mansi Datta is the agency’s new chief strategy officer. Shekhar Banerjee, chief client officer and office Head – West, will be taking on the additional responsibility of managing North and East for Wavemaker India.
Jimmy’s cocktail makers launch new energy drink Hustle
The new energy drink Hustle plans to penetrate and capitalise on the markets potential after rival brand PepsiCo India’s Sting’s success.
Ad-supported streaming will become the new normal in India: PWC
By 2027, AVOD is anticipated to constitute a substantial 22.3 percent share of the overall OTT revenue in the India