Taco Bell has established itself as one of the most innovative QSRs in the country: Gaurav Burman

Gaurav Burman, director, Burman Hospitality Private Limited, Taco Bell’s exclusive franchise partner in India, said, "As we continue to expand our footprint across the country, it becomes imperative to bring about an offering that bridges the gap between the rich flavours of Indian cuisine and the beloved taco concept Taco Bell is renowned for." (Image source: CNBC-TV18)

The restaurant, which has introduced an Indian desi menu, this will be accompanied by a digital campaign unveiled across social media platforms.

What Bata’s potential deal with Adidas teaches us about retail, marketing and collaborations

Bata until now has been selling its own brand while competing with other larger players. So, on the face of it, it may seem absurd to sell a competing brand in your store. (Representative Image: Pablo Zuchero via Unsplash)

With the average age of consumers reducing, Bata has planned to tap into latest trends with their new concept Sneaker Studios now implemented in 565 stores out of 2,100. Sneakers are about a fourth of Bata’s overall sales, their long-term target is to get 50 percent sales from informal shoes.

Network18 expands its connected TV reach; brings four news channels to Samsung TV Plus India

The recent decision was taken under the provisions of the Information Technology Act, 2000 in consultation with other Ministries/Departments of the Government of India, and domain experts specializing in media and entertainment, women's rights, and child rights. (Representative Image: Glenn Carstens-Peters via Unsplash)

Network18 Group’s regional news channels will be introduced on the platform soon.

Brand Blitz Quiz attracts participants from different corners of India; on-boards marquee panelists

Hosted online by quiz master Sai Ganesh, founder of India Wants To Know, each round will feature industry experts and celebrity panellists from the business and brand world, infusing excitement with their expertise and insights.

Storyboard18’s first edition of Brand Blitz Quiz has received over 600 registrations from different parts of India including Shillong, Bokaro, Thrissur, Tezpur, Surat, Trichy, among top metros.

Future of e-commerce spending remains positive: Redseer

Retailers pin hopes on festive season to bring positive growth

Consumer spends in the last quarter was robust across online and offline retail, as GMV grew alongside a moderating inflation and rising income levels. The eCommerce spending sentiment for Q2 FY24 remains positive with an ECCI (eCommerce Consumer Confidence Index) of 131 with a minor dip from the previous quarter.

YoungGuns: The ad industry has always been about being young, says Santosh Padhi

In the age of Augmented Intelligence, where tech-powered human creativity drives brands and businesses, Storyboard18 will honour the YoungGuns at a glittering ceremony in August. (Representative image by Toa Heftiba via Unsplash)

Santosh Padhi, chief creative officer, Wieden+ Kennedy India, believes that the blend of experience with restless energy of the youth will benefit the brands of today’s world.

IQOO appoints Shwetank Pandey as chief gaming officer

Shwetank Pandey was appointed after a selection process that spanned across criterions of gameplay, gaming knowledge, and personality and communication skills. (From left to right: Shwetank Pandey and Nipun Marya)

In addition to the chief gaming officer role, iQOO has also appointed two zonal CGOs to the dynamic team. Aojesh Shrivastava from Delhi and Battu Nikhil Reddy (Shoutout YT), Hyderabad.