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Zoo Media appoints Akhilesh Sabharwal as chief technology officer

Akhilesh Sabharwal has also held key positions at prominent agencies within the WPP network, including Wunderman and Bluehive (Global Team Ford).

Akhilesh Sabharwal will directly report to Suveer Bajaj, the co-founder of Zoo Media.

Pidilite Industries brings on board Manish Dubey as chief marketing officer

Manish Dubey began his career at Asian Paints as group brand manager and went on to work across General Mills and ICICI Prudential Life Insurance Company.

In his prior role at ICICI Prudential Life Insurance, Manish Dubey held the position of chief of marketing and e-commerce.

10 crore viewers tune in for Bigg Boss OTT, setting new record for JioCinema

Bigg Boss OTT 3 is co-presented by Too Yumm!, Siggnature Finest Silver Elaichi; co-powered by Oppo and Sofy; with beauty partner Lotus; Sanitaryware Partner Cera; with many more identifying opportunities to integrate.

The season clocked close to 3000 crore minutes of watch time, making it the most streamed entertainment property, next only to the IPL.

Streaming is changing the way we consume, make and sell content: Banijay Asia’s Deepak Dhar

Deepak Dhar, founder and group chief executive officer of Banijay Asia and Endemol Shine India, "There are very few companies that deliver unscripted, scripted, linear TV and streaming content. Everybody’s taking a position of either being in the TV or in the streaming world. But we have not taken that position because we see tremendous growth in bringing the discipline of TV to the premium nature of cinematic storytelling. We are in the thick of growth."

Banijay Asia’s chief Deepak Dhar on finite storytelling, streaming boom in India and rise of regional content.

Google to launch enhanced fact-check ahead of 2024 elections: Google’s Kate Beddoe

As per Kate Beddoe, director of news partnerships for Google APAC, "Google's legacy underscores its commitment to responsible innovation, ensuring that emerging possibilities align not only with feasibility but also adhere to sound principles of governance and AI utilization."

Kate Beddoe, director of news partnerships for Google APAC, on combating misinformation, impact of AI and consumption trends.

A slow death for linear TV as audience & advertisers embrace the digital medium

Mayank Pravinchandra Shah, vice president, Parle Products, stated, "Parle Products has been associated with IPL since the year of its establishment, which is 2008. Barring probably one or two seasons in between, we may not have looked at it because when you talk about a platform like IPL, we don't do it for the sake of sustenance or regular advertising. It's more of an impact-creating property." (Representative Image: Alexander Shatov via Unsplash)

Indian broadcasters never made a sincere effort to engage with their audience. They started out by catering to the lowest denominator, and more than two decades later, the script continues to be the same. If the future seems blurred today, it’s because they didn’t read the writing that had been on the screen.

Ikea India showcases anamorphic billboard to display how Its products can adapt to changing needs

Currently, 72 percent of customer orders in existing markets are fulfilled via Electrical Vehicles. With this expansion, IKEA aims to build further capacities in its supply chain, making it more sustainable.(Representative Image: Zheka Kapusta via Unsplash)

The campaign revolves around three concepts: furniture that makes space for you, furniture that moves with you, and furniture that grows with you.