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Bollywood Superstar Ranveer Singh becomes BGMI’s brand ambassador

This partnership aims to bring together the thrill of gaming and the charisma of Superstar Ranveer Singh to engage and deliver elevated experiences for millions of gamers across the country.

Gaming major Krafton says the alliance aims to bring gaming and BGMI “to the masses in an unprecedented manner.”

World Cup 2023: Noticeable shift in brands to connected TV strategies for enhanced RoI

As of 2022, the number of households in India that own connected TV sets is 25 million. This figure is estimated to almost double by 2025. (Image source: twitter.com/BCCI)

The tournament’s alignment with Diwali, running from October to mid-November, makes it an attractive period for brands.

Pilgrim strengthens leadership team; appoints Anirudh Likhite and Nilesh Kambli

Anirudh Likhite, ex-Nykaa and LOreal, brings over 13 years of hands-on experience in building supply chain teams, networks, and strategic processes. Nilesh Kambli, a seasoned professional with over 11 years of experience. (From left to right: Anirudh Likhite and Nilesh Kambli)

In their new role, Anirudh Likhite and Nilesh Kambli will play an important part in delivering easy product accessibility, superior experience and quality across both digital and physical touchpoints.

Bata’s Anand Narang steps down; joins Vedant Fashions as chief marketing and digital officer

Anand Narang started his career at Bharti Airtel, and went on to work across Comverse, Nokia UK, Huawei and Reliance Jio Infocomm.

Anand Narang led the transformation of Bata and drove digital and e-commerce growth.

India is going through a huge creative revolution: Diageo’s Amitabh Pande

Let’s build the brands, let’s create content in the direction of the world we want to build and leave behind for our children. - Amitabh Pande, chief consumer planning, strategy and digital officer at Diageo India

Amitabh Pande, chief consumer planning, strategy and digital officer at Diageo India advices platforms like Storyboard18 YoungGuns to use creativity for good towards inclusion and progressive marketing.

Brand Blitz Quiz: What you should know about iconic brands

Our quiz master Sai Ganesh, founder of India Wants To Know, was joined by guest panellist Mithila Saraf, CEO, Famous Innovation.

Don’t miss the lesser-known stories of brands like Burger King, Oreo, Uncle Chipps, that were discussed in Brand Blitz Quiz’s National Prelims.

Spikes Asia to return as an in-person event for 2024

Entries for Spikes Asia and event registration will open on 26 October 2023. (Representative Image: Jason Dent vis Unsplash)

Entries for Spikes Asia and event registration will open on 26 October 2023.

Shopping habits: comfort and convenience matter more than price for Gen Z and Millennials

The retail sector’s unprecedented growth amid favourable economic factors and rising affluence has translated into mall space leasing in H1 2024

Key findings from a Havas Report on how India buys and how tech shapes e-commerce experience.

10 years on, gaming, e-sports will be much bigger, says Nikhil Kamath

The WTF Fund heralds a new chapter in the Indian creator scene, dedicated to discovering and nurturing promising talent.

The Zerodha co-founder, whose stake in Nazara Technologies is set to rise to 3.5 percent, says gaming and e-sports will grow at a pace faster than old-school content.

SEBI, Finfluencers: Should finfluencers be viewed as being similar to media outlets?

Sharan Hegde

The proposed SEBI standards appear to be geared toward SEBI-registered firms, but little thought is given to simplifying registration, writes finfluencer Sharan Hegde.