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Playing fantasy or rummy or even Candy Crush is not esports: Lokesh Suji

Lokesh Suji, director, Esports federation of India.

Lokesh Suji, director, Esports Federation of India, and vice-president, Asian Esports Federation, on esports opportunities for modern marketers, esports influencers and creators, and how 2022 will see growth from the grassroots.

Why content around the sport has to be king

Representative Image via Unsplash

Sporting bodies need to start understanding the importance of content. They can start by going easy on YouTubers and content creators who use their footage in their content.

Esports is filled with marketing opportunities for brands: Lokesh Suji

Lokesh Suji, Director - Esports Federation of India, VP - Asian Esports Federation

In an exclusive chat with Storyboard18’s Tasmayee Laha Roy, Lokesh Suji, Director – Esports Federation of India, VP – Asian Esports Federation talks about the opportunities in the space for modern marketers and how 2022 will see a growth in the overall segment from the grassroots level.

Deepening the sports-brands-fans connection

On the domestic front, Delhi-Ahmedabad and Mumbai-Ahmedabad are the top searched routes for October 13 and 14, the data noted. (Representative Image via Unsplash)

With the convergence of physical and digital in the world of sports and the growing popularity of hyper-reality experiences, it’s even more of a blast to be a sports fan, and, of course, a sports sponsor.

Trends to watch for in sports marketing for a modern marketer

With the rise of more sportswomen, we will see more support from brands towards women in sports and the sports for women. (Representative Image via @ Unsplash)

Not all the possibilities that are opening in sports marketing are becoming mainstream. A list of 10 sports marketing trends to an keep an eye on right now.

Is Sports pushing Bollywood out of the marketing spotlight?

Recent FICCI report says that the Indian sports segment grew 62 percent in 2021, exceeding pre COVID-19 levels, and television garnered 84 percent of media spends on sports. Still from CRED’s ad.

Both new-age and legacy brands are now using cricket and other emerging sports as their preferred marketing tool. Bollywood may not be out of the picture, but sports has certainly upped its game.

Sidharth Rao quits dentsuMB Group

Webchutney founder and dentsuMB CEO Sidharth Rao has decided to move on to explore new opportunities.

Sidharth Rao is the founder of Webchuntey, one of India’s first digital shops, which was acquired by Dentsu India in 2013.

Should brands dissociate with influencers who promote toxic content?

Influencer marketing, if done right, is highly rewarding in terms of consumer connect and brand building but it can cause severe damage to brands if it is not well planned and thought through in terms of influencer selection and promotions. (Representational Image via Unsplash)

The stakes are high for brands, not just because of the money being invested in influencer activities but also because social media backlash can be severely damaging for a brand’s reputation once things go wrong.

Addressing Sustainability in Sports: Emergence of Smart Stadiums

Some of the brands that have decided to stay on include Dream11, boAt and Acko. (Representational Image via Unsplash)

A single cricket match releases about 10,000 tonnes of carbon dioxide. The task at hand is to create awareness about the environmental cost of sports events and find solutions.

Why India needs an Indian Idol-esque platform to hunt for talented runners

India’s performance in track and field has been dismal and the picture is far more grim and grey when it comes to “running”. (Representational Image via Unsplash)

Till we put a stop to considering “running” as a fitness entertainment and start seeing it as a professional sport, nothing will change.