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Dunzo’s head of brand Sai Ganesh quits

Sai Ganesh

Sai Ganesh joined the delivery startup three years back and worked on building brand Dunzo. His mandate included marketing and brand building of Dunzo and its recently launched quick commerce service Dunzo Daily.

Dentsu India’s chief client officer Narayan Devanathan quits

Former Dentsu India chief client officer Narayan Devanathan.

Sources close to the development also indicate that one more senior executive is on his way out.

Dentsu International’s South Asia Chief HR Officer Rohit Suri moves on

Rohit Suri joined the Japanese ad network in September 2021.

Sources close to the development hint that Suri is joining a major global OTT platform

Ad spends dip as startups slash marketing budgets

Unlike established brands and industries, startups cannot afford to stop investing in brand building and sales either. (Representational image via Unsplash)

Winter in the startup category is also freezing advertising expenditure (AdEx) and marketing budgets. This is in sharp contrast to 2021, when startups contributed around 11 percent to the overall AdEx of around Rs74,000 crore as per industry estimates.

Is IndiGo trying to fix its brand image with feel-good viral stories?

Lufthansa and Etihad have taken down their adverts. However, Air France did not have a ‘substantive response’ to ASA’s investigation. (Representative Image via Unsplash)

It’s time for airline companies like IndiGo to work on fixing their customer service before brand image.

Marathon Musings Of A Marketer

Bajaj Allianz Life Insurance CMO Chandramohan Mehra has run marathons all over the world.

Chandramohan Mehra, chief marketing officer, Bajaj Allianz Life Insurance, writes about the work and life lessons he gathered as a marathon runner.

Why are brands including e-sports in their sports marketing itinerary?

A still from the panel discussion

Rajan Navani, VC and MD of be JetSynthesys and Skandaram Vasudevan, Partner – Strategy at Mudramax talk about opportunities for brands in e-sports and how it can be an effective tool to reach out to the millennial consumer

Advantages of Sponsorship – Where there is a bill there is a pay

Sport reaches the right people. In particular, it is an efficient way of reaching young, affluent, upmarket men, elusive to conventional advertising. (Representative Image via Unsplash)

In sponsorship, it is not what you have, it is what you do with it that makes the difference.

Bookstrapping: Build – An Unorthodox Guide to Making Things Worth Making

To make bonds, connections and emotive associations is the nature of social man but all the while he craves the halo of singularity. Indeed, we are unified in our hunger for exclusivity. (Image: Andrik Langfield via Unsplash)

In ‘Build’, Tony Fadell encourages entrepreneurs to know themselves better. He cites the case of Zhang Yiming, founder and CEO of TikTok, who resigned at the height of TikTok’s popularity. Bookstrapping Rating: 3.5 stars

Why Startups Love IPL? Need Word Of Caution For Startups?

A still from the Panel discussion.

Storyboard18 discusses at length about the startup industry and their interest towards IPL. Also, an exclusive chat with Prashant Kumar, the founder of Entropia, a next-gen marketing service.