After seeing immense growth in traffic in the last two years, digital publishers are now focusing on micro-payments that are emerging as a new revenue channel alongside subscription and advertisements.
Mast & Meh: what3words, Fuse, Fastrack, Shyam Steel, Ferns N Petals, MSD pharma show us acts and ads
Find out who made the cut and who got cut in this week’s Mast & Meh, Storyboard18’s weekly picks of the best and boring ads.
How Vivo coming under ED scanner could affect brand, ambassador Virat Kohli & FIFA World Cup sponsorship
The Chinese smartphone maker has temporarily halted ads featuring Indian cricketer and brand ambassador Virat Kohli owing to an ED investigation over money laundering allegations.
Making of a smear campaign and the dark side of digital marketing
Smear campaigns are designed differently than regular campaigns and can run from one or two days to several weeks.
Simply Speaking: Success is a subjective phenomenon where the network matters beyond its measure
Success is networked, collaborative and functions as a reputational feedback loop.
CXO Moves: Fresh exits and entries, a first-ever CMO position, a streamer’s loss and more
Keep up with all the key people movements in the advertising and marketing world in Storyboard18’s weekly column CXO Moves. Here’s a round-up of the executives who are in, out, and in-between.
Dentsu Creative India Team Speaks On The Historic Year At Cannes Lions
Shibani Gharat talks to Amit Wadhwa & Ajay Gahlaut about ‘Unfiltered History Tour’ campaign that put India on the creative world map at Cannes Lions 2022.
Shahid Kapoor And Varun Ganjoo Speaks On PokerBaazi’s Campaign
Storyboard18’s Shibani Gharat caught up with Shahid Kapoor & Varun Ganjoo, Co-Founder & MD Baazi Games on the sidelines PokerBaazi’s latest ad shoot.
Bookstrapping: The Man Who Bent Light by Narinder Singh Kapany
The fusion of ‘science as a universal need’ and ‘religion as a universal truth but private practice’ emerges beautifully from this book. Bookstrapping Rating: 3.5 stars
Are crypto investors losing faith in finfluencers?
The news of cryptocurrency exchange Vauld suspending all its transactions has raised questions about finfluencers promoting the brand and the high-risk category.