April 2025 – Page 43 – storyboard18

Mauro Porcini joins Samsung Electronics as President & Chief Design Officer

Porcini will relocate to Seoul, South Korea

At Samsung, he will collaborate with over 1,500 designers, visionary business leaders, and an advanced R&D team to push the boundaries of design and innovation.

Publicis Media bags LinkedIn’s global media mandate

This appointment comes post a week after LinkedIn named R/GA as its global strategic creative agency for LinkedIn Ads. (Image Source: Unsplash)

The responsibilities of Publicis Media will be to look into the platform’s media planning and buying efforts.

Reliance Consumer Products unveils campaign for ‘Independence’ brand, tapping into deep-rooted culinary traditions

Consumer insights and market research have played a pivotal role in shaping the brand's core proposition "Never Compromise".

The campaign directed by filmmaker Shoojit Sircar, highlights the notion that food is not merely nourishment but a conduit of tradition.

AKQA’s co-founder Tom Bedecarre passes away at 70

Tom Bedecarre was also an investor and advisor for Silicon Valley startups.

As AKQA’s former co-founder and chairman, Tom Bedecarre led the global expansion of the digital marketing and technology services firm from North America to Europe, Asia and Latin America.

CBI must work with startups to combat AI-driven crimes, says Vaishnaw

India currently lacks dedicated AI laws, but the government is working on guidelines and frameworks to regulate AI-related crimes.

SEBI’s ID mandate for intermediary ads welcomed, but industry seeks stronger AI oversight

Experts suggest that SEBI incorporate public awareness campaigns, grievance redressal mechanisms, ease in reporting frauds, and AI monitoring of digital platforms to combat financial frauds online.

SEBI recently mandated identity verification for intermediaries advertising on social media after having observed a surge in scams where scammers lured investors with false promises and deceptive content on digital platforms.

55+ advertisers jump into IPL 2025: Parle, Vimal, Apple, and Dream11 lead early ad blitz

IPL 2025 is also being broadcast across 28 channels, compared to a smaller footprint in IPL 17—signaling a push for wider syndication and deeper regional reac

Parle Biscuits led the advertiser leaderboard with an 8% share of total ad volumes. Vimal Elaichi (marketed by Vishnu Packaging) followed with 6.1%, while Apple India secured third place with a 5.7% share.

Indie agency Talented’s bold move and how ESOPs can be a game-changer for adland

ESOPs is a pro-employee initiative where employers offer company stocks to their permanent staff at a low cost

ESOPs program is a key factor in aligning employee and company interests and fostering engagement, retention, and motivation through ownership.

26 channels won in 86th online MPEG-4 e-auction

The 86th online e-auction was held from March 4, 2025 onwards.

Multiple new TV channels like Pasand TV, Zee24 Kolkata, Rangoni TV, Parag News, Oscar Movies Bhojpuri joined the 86th online MPEG-4 e-auction.

‘Fevicol is a people’s brand’, says Pidilite’s new CMO Sandeep Tanwani

The campaign was inspired by the traditional practice of applying a 'kaala tika' or black dot on children to ward off evil.

In a groundbreaking initiative, Fevicol introduced the ‘Kaala Teeka’ campaign at Maha Kumbh 2025, using cultural insights and technology to reunite lost children with their families amidst the massive congregation.