April 2025 – Page 32 – storyboard18

Grey India appoints Harsh Kapadia as Chief Creative Officer

Kapadia will partner with Anusha Shetty, CEO of Grey India, who brings over 25 years of marketing and advertising experience.

Prior to this, Kapadia was associated with MRM New York (part of McCann Worldgroup), where he served as CCO since 2021.

Burnout crisis grips India’s IT sector: 25% of professionals work 70+ hours weekly: Report

The survey also revealed a broader concern over the pressure to overwork, with 75% of IT professionals feeling personally or observing co-workers facing expectations to exceed the standard workweek. (Image: Unsplash)

A recent survey reveals that 72% of Indian IT professionals exceed the legal 48-hour workweek, with 25% working over 70 hours weekly, leading to high levels of burnout. Industry pressure to overwork is fuelling a cycle of exhaustion and discontent.

Breaking News Dominates Viewer Engagement: BrandPulse Report

BrandPulse report underscores the need for dynamic and engaging content that can quickly capture and hold audience attention.

A recent study by BrandPulse highlights a fundamental shift in how audiences engage with news platforms. Unlike dedicated followers of specific programs or anchors, viewers are more likely to tune in for real-time updates and trending events.

Mauro Porcini joins Samsung Electronics as President & Chief Design Officer

Porcini will relocate to Seoul, South Korea

At Samsung, he will collaborate with over 1,500 designers, visionary business leaders, and an advanced R&D team to push the boundaries of design and innovation.

Publicis Media bags LinkedIn’s global media mandate

This appointment comes post a week after LinkedIn named R/GA as its global strategic creative agency for LinkedIn Ads. (Image Source: Unsplash)

The responsibilities of Publicis Media will be to look into the platform’s media planning and buying efforts.

Reliance Consumer Products unveils campaign for ‘Independence’ brand, tapping into deep-rooted culinary traditions

Consumer insights and market research have played a pivotal role in shaping the brand's core proposition "Never Compromise".

The campaign directed by filmmaker Shoojit Sircar, highlights the notion that food is not merely nourishment but a conduit of tradition.

AKQA’s co-founder Tom Bedecarre passes away at 70

Tom Bedecarre was also an investor and advisor for Silicon Valley startups.

As AKQA’s former co-founder and chairman, Tom Bedecarre led the global expansion of the digital marketing and technology services firm from North America to Europe, Asia and Latin America.

CBI must work with startups to combat AI-driven crimes, says Vaishnaw

India currently lacks dedicated AI laws, but the government is working on guidelines and frameworks to regulate AI-related crimes.

SEBI’s ID mandate for intermediary ads welcomed, but industry seeks stronger AI oversight

Experts suggest that SEBI incorporate public awareness campaigns, grievance redressal mechanisms, ease in reporting frauds, and AI monitoring of digital platforms to combat financial frauds online.

SEBI recently mandated identity verification for intermediaries advertising on social media after having observed a surge in scams where scammers lured investors with false promises and deceptive content on digital platforms.

55+ advertisers jump into IPL 2025: Parle, Vimal, Apple, and Dream11 lead early ad blitz

IPL 2025 is also being broadcast across 28 channels, compared to a smaller footprint in IPL 17—signaling a push for wider syndication and deeper regional reac

Parle Biscuits led the advertiser leaderboard with an 8% share of total ad volumes. Vimal Elaichi (marketed by Vishnu Packaging) followed with 6.1%, while Apple India secured third place with a 5.7% share.