February 2025 – Page 52

I wrote an awful lot of ads: David Ogilvy on leadership, creativity, and advertising

David Ogilvy advocated the idea of doing a good job for the clients and sell their products, and also enjoy the process of doing it. (Image: Gentleman's Journal)

The legendary ad genius reflects on his journey from copywriting to management, his philosophy on creativity, and why fun matters in the advertising business.

DPOs in demand: DPDP draft rules push Meta, Kotak, GMR to seek Data Protection Officers

Heightened regulatory expectations (after the release of draft DPDPA rules) are driving organisations across various sectors to proactively strengthen their data protection frameworks.

The release of draft Digital Personal Data Protection rules in January ’25 has spurred companies to intensify compliance audits to enhance data protection measures and onboard Data Protection Officers in many cases.

Is the Gig workforce finally gaining recognition? Budget 2025’s bold moves win corporate praise

These initiatives mark a significant advancement in addressing the vulnerabilities of gig workers, who have long faced challenges such as lack of social security and employment instability. By formalizing their status and extending essential benefits, the government acknowledges the indispensable role gig workers play in the modern economy and takes concrete steps to ensure their well-being and security.

Launched in 2021 by the Ministry of Labour and Employment, the e-Shram portal was designed to create a national database of unorganised workers. By registering, gig workers will receive identity cards, facilitating easier access to various government schemes tailored for informal workers.

Elon Musk’s X sues Lego, Nestlé, and others over alleged ad boycott

The cuts will target veteran civil servants after earlier rounds focused on probationary workers with fewer job protections.

Since Musk took over Twitter, the platform has changed significantly. He reinstated banned accounts, removed content moderation teams, and cut staff responsible for tackling political interference and child exploitation

Hero MotoCorp elevates Ashutosh Varma to CBO – India Business Unit

Ashutosh Varma, who holds an MBA in strategic marketing from the Indian School of Business, had started his career at The Timken Company as sales engineer, and was then promoted to national key account manager. Then, he joined Hero MotoCorp in 2009 as senior area manager, first for Bihar, and then Delhi, and was promoted to the position of zonal head, handling the east and west regions.

In this new role, Varma will lead the restructuring of IBU, and focus on accelerating growth, strengthening market leadership and enhancing business agility, stated a media report.

CXO Moves: Exec movements across Voltas, Monks India, Tata Consumer Products, Mahindra Finance and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Pradeep Bakshi, Anu Raj, Rajesh Gopal and Ketan Desai)

Executive moves in the world of brands and agencies.

High disposable income will boost AdEx, companies to increase ad budgets

The study also reveals that overall attrition rates declined to 17.7 percent in 2024 from a high of 18.7 percent in 2023 and 21.4 percent in 2022, indicating the availability of a larger talent pool post the Great Resignation.

Brands across multiple sectors are likely to increase their advertising spending by 15-20%.

Government earmarks Rs 1,211 crore for publicity in 2025-26

The Broadcasting sector had an expenditure of ₹2897.74 crores in 2023-24, with a planned budget of ₹2829.70 crores for 2025-26.

The government spent ₹1228 crores on Information and Publicity in 2023-24, with an estimated ₹1210.76 crores budgeted for 2025-26.

CNBC-AWAAZ dominates Budget coverage with 5 lakh concurrent views on YouTube during FM speech

CNBC-AWAAZ’s in-depth coverage is complemented by an exceptional panel of experts from the world of finance, investment, and economy, ensuring viewers gain the most comprehensive insights. The channel’s programming is driven by a dedicated team of reporters, researchers, and anchors, led by Anuj Singhal, Managing Editor, CNBC-AWAAZ.

CNBC-AWAAZ outperforms Zee Business with 3x viewership.