Month: February 2025

10 Indian skincare brands revolutionizing the global beauty industry

By seamlessly blending age-old Ayurvedic traditions with cutting-edge scientific research, these homegrown brands are not only addressing modern skin concerns but also championing transparency and ethical practices. (Image: Unsplash)

Here’s a roundup of some trailblazing brands that are setting new benchmarks in sustainable, ethical, and effective beauty in India and worldwide.

Gifting platforms up ad spends by 20% ahead of Valentine’s Day

The country's major gifting platforms are expecting a minimum of 30% year-over-year increase in traffic around Valentine’s Day this year. (Image source: Unsplash)

Going beyond just the flower bouquets, the platforms have curated personalised offerings, and ground-led experiences as they anticipate over 30% increase in sales y-o-y.

The next global snack: Can the humble makhana conquer the world?

Superfoods often have their moment in the spotlight before they settle into everyday consumption, experts say.

Finance Minister Nirmala Sitharaman’s Union Budget proposal aims to elevate makhana to global superfood status, with plans for a Makhana Board in Bihar to boost production and marketing. Can it become the next kale or quinoa? The challenge and the opportunity is for makhana to make that leap and become the next global sensation.