December 2024 – Page 8

Top startups raise big bucks in 2024: From Zepto to Meesho, new-age firms see rise in funding

Indian startups raise $16.77 billion in VC funding in 2024. (Photo source: Unsplash)

Zepto was the funding leader in 2024, raising more than $1 billion in three rounds by institutional investors such as avra, Glade Brook Capital, General Catalyst, Epiq Capital Advisors, according Tracxn data.

India’s digital payment surge drives growth in cashback and promo code adoption

The conversion for cashback, that is clicks to orders, has increased to 5 percent in this festive season (Photo:Unsplash)

Brands are finding that cashback and promo codes are more than just promotional tools; they are key drivers of customer engagement.

N Srinivasan resigns as CEO of India Cements after UltraTech Cement’s majority stake acquisition

India Cements, once controlled by Srinivasan and his family, will now be under the leadership of UltraTech Cement, which has become the largest player in the Indian cement industry through this acquisition.

The board of India Cements has appointed four new directors, K C Jhanwar, Vivek Agrawal, E R Raj Narayanan, and Ashok Ramachandran. Additionally, three independent directors, Alka Bharucha, Vikas Balia, and Sukanya Kripalu—have been added to the board.

Central Bureau of Communication on lookout for OOH agencies for short-term projects

Both the Maharashtra government and the Bombay High Court have come down heavily on the illegal ad hoardings.

The Central Bureau of Communication has invited tender for display of hoardings on various campaigns on short-term basis in Delhi on rent free sites for display period ranging from one month to three months.

Are megalithic advertising holdcos killing agencies?

It is a common practice that whenever holding companies (advertising networks) acquire they try to synergise their brands to offer consistent global solutions.

Omnicom’s global takeover of rival holdco IPG is set to shake up the industry and deep-freeze many agency brands; the global market is not large enough to support so many brands with shrinking margins and struggle with talent pools, industry insiders say.

TRAI to release recommendations on satellite spectrum allocation “very soon”

MIB has also highlighted certain issues that may be considered while formulating recommendations for digital radio broadcast policy.

The Telecom Regulatory Authority of India (TRAI) is preparing to release its recommendations on satellite spectrum allocation, a key step toward enabling satellite-based broadband services across India.

Creative upheaval? Impact of generative AI on creatives in adland

With AI becoming a key player in shaping digital marketing decisions, this discussion will provide crucial insights into the evolving ad landscape and how brands can leverage AI for long-term growth and ethical marketing practices.

From Coca-Cola’s AI-driven “Holidays Are Coming” backlash to TATA Power’s “Duniya Apne Hawaale” AI ad, creative agencies grapple with balancing authenticity and craft with the allure of technological innovation. Sandeep Patwardhan, Vice President at Enormous Brands, explains why.

Month: December 2024