November 2024 – Page 34

Britannia’s profit declines by 10% in Q2 FY 25; ‘Committed to investing in brand dev,’ says MD Varun Berry

On a standalone basis, Britannia's profit increased to Rs 557.13 crore

On a standalone basis, Britannia’s net profit reduced by nearly 10 percent to Rs 514.41 crore in Q2 FY 25. The revenue from operations surged to Rs 4,500.84 crore

Google promotes Mansha Tandon to Play’s head of apps biz development for India, SEA, AUNZ

A tech marketer, Mansha Tandon has previously worked at Apple and PepsiCo.

F1 signs Nestle’s KitKat as Official Chocolate Bar partner; sport aims for ‘new audiences’

The collaboration will officially launch during the 2025 season, marking the 90th anniversary of KitKat and the 75th anniversary of Formula 1.

IPO-bound Swiggy strengthens leadership with two former Flipkart execs

The announcement was made by Surendhar Kumar, Head of Administration and Procurement at Swiggy, via a LinkedIn post.

Shalabh Shrivastava and Hari Kumar G have joined the IPO-bound Swiggy.

BARC identifies premium households, panels to be installed by April 2025

Earlier, in March 2024, the Ministry of Information and Broadcasting blocked 18 OTT platforms for publishing obscene, vulgar, and, in some cases, pornographic content.

The Broadcast Audience Research Council (BARC) had ordered over 5,000 premium panels to measure CTV consumption in the country.

India’s financial crime agency intensifies probe into Amazon and Flipkart over foreign investment violations

The Supreme Court’s decision on the transfer of cases will be revisited on January 6.

The scrutiny is part of a broader crackdown on perceived anti-competitive practices by online platforms in India.

DICV appoints Michael Moebius as President and Chief Procurement & Supply Chain Officer

Having started his career with Daimler in 1990, Michael has held various roles across Mercedes-Benz Cars and Daimler Buses

Prior to this, Michael was the Head of Quality Management at Daimler Truck Asia (DTA) in Japan, where he led quality initiatives for Mitsubishi Fuso, DICV, PABCO and key CKD assembly locations globally.

Rural India embraces digital media; 47% adopt hybrid model: Report

Traditional media remains influential, a hybrid approach that leverages both online and offline channels is key to effectively connecting with rural audiences, the report noted (Photo: Unsplash)

According to Kantar & GroupM Rural Barometer Report 2024, 47 percent of the rural population of the country has adopted a hybrid model of consuming media content fueled by affordable internet and better digital infrastructure.

Casual and hypercasual games: IAP up 10%, ads steady

As per shareholding data post-investment, Play Ventures will hold 3.38%, Countryside Ventures 4.46%, Gameskraft Technologies 2.12%, and Kalaari Capital 6.35% of the company.

47% of users are ad-tolerant to avoid paying for subscriptions with preference for micro-transaction based in-app purchases.