Month: November 2024

EXCLUSIVE: Going through rigor of understanding how to roll out D2M: MIB’s Sanjay Jaju

Under his leadership, there have been initiatives such as the launch of Prasar Bharati’s OTT platform, advocacy for digital radio, and the production of high-quality, globally relevant content.

Sanjay Jaju, Secretary, Ministry of Information and Broadcasting, told Storyboard18 that the Ministry has completed the ‘proof of concept’ of D2M technology at this stage. The consultation with the industry stakeholders is going to understand its impact.

Nykaa appoints Abhijeet Dabas as EVP and Business Head of Fashion eCommerce

In his new capacity, Abhijeet Dabas is expected to helm Nykaa Fashion's online growth strategy, oversee expansion in both domestic and international markets, and strengthen strategic partnerships.

With a strong background in tech and e-commerce, Dabas will lead Nykaa Fashion’s online expansion, strategic partnerships, and customer-centric growth initiatives.

Gen Alpha’s video binge, consumption up 60%: Kantar report

The report covers close to 2500 children in the age band of 5-14 years as well as parents from NCCS A, B and C households across 14 Indian cities and offers a unique focus on children's interactions with brands, particularly within the realms of food, beverages, technology, and media consumption, with special attention given to television and digital platforms. (Image by Patricia Prudente via Unsplash)

Gen Alpha is increasingly driven to a more digital recreational experience. 69% of kids find video games more enjoyable than outdoor play.

Pernod Ricard ups ad spend to Rs 845 cr in FY2024

PRI has a strong portfolio of brands, which includes both global premium brands like Absolute, Chivas Regal, and Glenlivet, as well as popular domestic brands such as Royal Stag, Blenders Pride, and Imperial Blue.

The company recently announced a €200 million investment in a new distillery in Nagpur, Maharashtra.

Nazara and ONDC launch “gCommerce” to revolutionize in-game monetization

Leveraging ONDC's open digital commerce network, the gCommerce platform by Nazara will connect to a diverse range of sellers across over ten categories, giving gamers access to a wide variety of products directly within their games.

Presently in its soft-launch phase, gCommerce is slated for a broader rollout to game developers beginning in the first quarter of FY26.