November 2024 – Page 28

Wilson & Hughes revives Cox & Kings, focusing on modern travel solutions

In addition to the Cox & Kings brand, the firm acquired a portfolio of over 200 sub-brands.

Wilson & Hughes revitalized iconic travel brand with emphasis on leisure, business, and technology-driven experiences.

Prasar Bharati indefinitely extends deadline for feature film, program proposals for upcoming OTT

The notice by Prasar Bharati says that each agency must select and plan its own ad-serving arrangements.

On September 21, Prasar Bharati invited applications for sourcing of already produced 50 feature films and multiple programs on license fee/royalty basis, and the deadline was set for October 20.

Mars launches global review of its agencies

The review will focus on Mars snacking, and they include Snickers, M&M's, Mars Petcare which further includes Pedigree, Cesar brands, further added the report. However, Mars Nutrition does not happen to be a part of the review. (Image source: LinkedIn)

The reason for the global review is to bring down the brand’s number of agency partners.

Gaming can help India’s share in global M&E sector climb to 4%: Sanjay Jaju, MIB

Industry leaders stressed the importance of adopting proven, non-disruptive digital technologies to enhance efficiency and unlock opportunities in India’s culturally diverse market.

Addressing the gaming community and stakeholders at an event, Sanjay Jaju, Secretary, Ministry of Information and Broadcasting, talked about how the ‘sunrise’ sector has the potential to create jobs, fund start-ups and build enterprises.

Auto sector ad volumes down by 14% on TV in H1’24

News was the leading channel genre of auto sector during H1’24 with a 65% share of ad volumes.

The auto sector, however, witnessed an increase of 25% in print ad spaces, a 14% increase in radio, and a significant growth of 55% in digital in the first half of 2024 (H1), according to TAM AdEx report.

EXCLUSIVE: India’s gaming industry gets clarity, RMG sector to be regulated by MeitY

IT Agreement carries a significant impact, particularly regarding trade in IT products, digital industrial policy, and the need for flexibility in applying tariffs to regulate imports.

The longstanding demand to differentiate between entertainment-focused gaming and pay-to-play gaming has finally been addressed by the government of India.

CAIT sounds alarm on quick commerce’s impact on kirana stores

The fastest delivery of the year happened in Kochi, in just 89 seconds for a basket that included nendran bananas and red amaranthus. The distance covered was 180 mts.

CAIT said that Zepo, Blinkit, and Instamart have received a massive FDI inflow of more than Rs 54,000 crore to control logistics, warehouses, inventory, and delivery systems

Prasar Bharati OTT to go partially subscription-based | RAI writes to govt | RK Swamy’s net profit declines

The notice by Prasar Bharati says that each agency must select and plan its own ad-serving arrangements.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Govt issues guidelines to crack down on misleading ads in coaching sector

"It is imperative that these positions are filled as soon as possible to ensure consumer cases are handled efficiently," Khare said.

The Central Consumer Protection Authority (CCPA) took suo moto action against 45 coaching centers and has already imposed a penalty of more than Rs 54 lakh on 18 coaching institutes for misleading advertisements.

WPP brings integrated agency T&Pm fully within its global network

The full incorporation of the agency within WPP will deepen that integration, with WPP Open becoming the backbone of T&Pm’s future client service model.

As part of the move, T&Pm is placing WPP’s AI-powered marketing operating system, WPP Open, at the core of its innovative marketing models, to drive further growth through cutting-edge solutions for clients.