October 2024 – Page 27

Return to Retro: Brands are singing same old song to inject nostalgia

Nostalgia is a powerful route because it relies on sensory stimuli like taste and touch to trigger emotional associations with a past— which is often idealised by consumers, say experts. (Stills from the ads)

From reviving old logos and jingles to repurposing old insights, nostalgia is becoming an important peg for brands in storytelling these days— but is GenZ impressed? Experts doubt.

RBA’s Chairman and Independent Director Shivakumar Dega steps down

Shivakumar Dega's previous leadership positions include CEO of Nokia, Chairman and CEO of Pepco South Asia, and Executive President at Aditya Birla Group. (Image source: Flickr)

Industry veteran continues to guide top companies with extensive leadership experience.

Havas 2024 report highlights resilience amid ‘permacrisis’

The report introduces the term 'permacrisis' to describe the persistent nature of global challenges - ranging from climate change and rising living costs to political turmoil and humanitarian crises.

The global study reveals optimism, newfound resilience, and a growing sense of control in a world marketed by continuous disruptions.

Bikaji forays into QSR segment; invests Rs 131 cr to acquire stake in The Hazelnut Factory

Bikaji aims to set up a House of Brands to cater to unique customer tastes and preferences and establish Bikaji as a key player in the Quick Service Restaurant (QSR) domain

The investment will be done in tranches and is expected to be completed in next two years.

Tata brands boost BB Now | Madison bags Parag Milk Foods media acc | Tips Music Q2 FY25 result

Founded in 2011, Tata acquired bigbasket in 2021 for $1.14 billion

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Tips Music reports 21% YoY profit growth in Q2 FY25 amid strong digital ad surge

Tips Music registered a 27 percent rise in its profit in Q3 FY25

During the first half of the current fiscal year, Tips profit rose Rs 91.7 crore, registering a 37 percent increase year-on-year. In 1H FY2024, the music company reported a profit of Rs 66.8 crore

HUL challenges Rs 962-crore tax demand for Rs 3,000-crore GSK deal

HUL completed the merger of GSK Consumer Healthcare with itself, and acquired Horlicks brand for India from GSK for Rs 3,045 crore, in April 2020.(Image source: Moneycontrol)

Hindustan Unilever Limited (HUL) has filed an appeal with the Commissioner of Income Tax to challenge the Rs 962 crore tax demand related to its acquisition of the ‘Horlicks’ brand from GlaxoSmithKline (GSK).

Dabur India appoints Saurabh Lal as Executive Director of Global Operations

Lal has worked with companies such as Unilever, Avery Dennison, Future Group and Kellanova (formerly Kellogg Company).

Prior to this, Lal was associated with Kellanova (formerly Kellogg Company) for six years.

Temasek to acquire 20-25% stake in Rebel Foods for $200 million: Report

tarted in 2011, Rebel Foods bagged the unicorn title in 2021

Rebel Foods is among the list of companies that are planning to launch an Initial Public Offering (IPO) in the next 12-18 months. It owns 11 cloud kitchen brands like Faasos, Behrouz Biryani, and Oven Story.

MSDE partners with Meta to launch AI Assistant and VR Centers

The partnership on AI assistant aims to streamline information access, improve learning outcomes and provide students with seamless support through an intuitive digital interface. (Photo: PIB)

According to the ministry, an AI-chatbot powered by Meta’s open-source Llama model will be developed under this partnership, which will enhance the learner experience on the Skill India Digital (SID) Portal.