Month: August 2024

Ikea ventures into peer-to-peer market with “Ikea Preowned” platform

This initiative is Ikea's first foray into second-hand marketplaces, aligning with its broader goal to become "circular and climate positive" by 2030.

The global functioning giant takes on eBay and Craiglist, launching a second-hand marketplace aimed at customers selling directly to each other, as part of its digital transformation strategy.

Top Mondelez China executives exit amid ecommerce misconduct probe

The probe at Mondelēz China is the latest in a series of compliance-related investigations impacting multinational companies in China.

Grace Zhu and Simon Xiu leave Mondelēz China following an internal investigation into eCommerce-related misconduct, marking the latest corporate shakeup in China’s business sector.

From piracy to gambling, Telegram likely to be banned in India

The official did not rule out the possibility of platform being blocked or banned in the country. Telegram has more than 5 million registered users in India.

Telegram, a widely-used messaging platform, has faced growing scrutiny for its lack of content moderation, allegedly becoming a hotspot for criminal activities

Former Licious marketing head Santosh Hegde joins Atlys as head of marketing

Santosh Hegde navigated one of the most iconic Indian brands through heavy category headwinds, launched breakthrough innovations, spearheaded award-winning marketing campaigns, managed stakeholders within complex cross-functional setups, led large teams and currently own the marketing mandate & revenue responsibility for India's 1st D2C Unicorn, stated his LinkedIn profile. (Image source: LinkedIn)

Santosh Hegde has had stints at Marico Limited and Hotstar. He has joined Atlys as head of marketing.

Amazon slashes seller fees by 3-12% ahead of festive season

During the first 48 hours of Amazon Great Indian Festival 2024, customers got access to over 25,000 new Despite representing only 8.8% of the global digital advertising market, Amazon's burgeoning ad business poses a significant threat to industry leaders Alphabet (27.7%) and Meta (22.8%).

The fee reduction comes just ahead of the festive season that is set to see all e-commerce platforms face-off through their flagship sales, especially during Diwali.

Cristiano Ronaldo shatters records with lightning-fast YouTube channel launch

The Al-Nassr forward achieved a staggering 1 million subscriber in just 90 minutes, obliterating the previous record of 7 days set by other high-profile creators.

Football superstar Cristiano Ronaldo amassed over 30 million subscribers within hours of debuting his YouTube channel, setting a new benchmark for rapid growth in the digital field.

Anime, AI art, adspend optimizer: Govt launches creator competitions under ‘Create in India Challenge’

The AI Art Installation Challenge, by Internet and Mobile Association of India, is a competition that is poised to revolutionize the intersection of art and technology. (Image: julien-tromeur via Unsplash)

The Government is gearing up to host the inaugural World Audio Visual & Entertainment Summit (WAVES). Waves Challenges are aimed at engaging the entire creator community throughout the country over the next few months.