Month: March 2024

Talented, Britannia Good Day and Myntra collaborate to create a ‘Bank of Small Wins’, putting ‘money’ in 1 lakh random pockets

The court granted Britannia an ex parte ad interim injunction, directing that Desi Bites and its associates cease using the 'GOOD DAY' mark or any similar variations.

Britannia Good Day has printed its own currency (worth Rs 15 lakhs), in denominations ranging from Rs10 to Rs2000, and stuffed into lakhs of pockets across India in a guerilla activation in collaboration with Myntra. The campaign is conceptualized by Talented.

Oppo India gives its media mandate to PHD India

The mandate was won following a multi-agency pitch.

The responsibilities of the agency will include supporting Oppo India’s growth journey through their forte in communications planning, and best-in-class capabilities to drive desired business outcomes, stated a media report.

Consumer Affairs Secretary Rohit Kumar Singh: “Menace of misleading ads has to be curbed”

Rohit Kumar Singh, the former Secretary of the Department of Consumer Affairs, has called out cab aggregators as "one of the biggest culprits" in the deceptive landscape of dark patterns.

Consumer Affairs Secretary Rohit Kumar Singh said, “We are concerned about misleading advertisements because we think that the rights of the consumers get adversely affected because you’re promising something which is not there.”

LinkedIn’s Abhai Singh on how in the era of AI, relationships are at the core of B2B buying and selling

Abhai Singh, Head of Sales Solution – India at LinkedIn says that the dream of doing more with less is something that AI has brought to reality, and that doesn't mean that the hard work goes away. You still need to do a lot of hard work in sales. I think doing intelligent work is equally important.

Abhai Singh, Head of Sales Solution – India at LinkedIn discusses facts and findings of new report, Deep Sales: The B2B Sales Playbook to Boost Revenue in 2024.

Delhi HC orders internet service providers to block illegal IPL streaming

IPL meeting ends in a stalemate due to differences of opinion on issues related to mega options and substitute players

The Delhi High Court has passed dynamic+ injunction in favour of Viacom18, the official streamer of the IPL, restraining illegal IPL streaming and ordering internet service providers to block access to rogue websites.

Storyboard18 Insider: Ad agencies feeling the pinch of politics?

The concern was driven by the fact that people have different political leanings and ideologies and in a supercharged and polarised world, subjecting employees to work on campaigns for any one particular party or ideology would be unfair. (Image source: Forbes India and Moneycontrol)

Storyboard18 Insider’s hot take on what’s keeping agencies united by business and divided by ideologies.

Sony Pictures acquires digital and TV rights of New Zealand cricket

SPNI’s digital rights in India will be co-exclusive with Amazon Prime for the 2024-25 and 2025-26 seasons. (From left to right: Scott Weenink, CEO, New Zealand Cricket and Rajesh Kaul, Chief Revenue Officer - Distribution & International Business and Head - Sports Business)

All matches will be telecast and streamed live across SPNI’s sports channels and will be livestreamed on Sony LIV, respectively, adding to an SPNI portfolio which already includes agreements with the England and Wales Cricket Board (ECB), and Sri Lanka Cricket (SLC).

Integral Ad Science strikes a first-to-market partnership with Snap Inc

Stating that Snap Inc is focused on accelerating and diversifying its revenue growth, the company said that Snapchat+ subscribers more than tripled year-over-year, surpassing 9 million subscribers in Q1. The number of small and medium sized advertisers on Snapchat increased 85% year-over-year.

IAS will provide Snap Inc’s advertisers with increased transparency across their Snapchat campaigns through an AI-driven Total Media Quality (TMQ) Brand Safety and Suitability Measurement product.

Offshore betting firms dodge MIB, target cricket fans through OOH and discrete channels

The Indian Premier League (IPL) season is a goldmine for these companies, with cricket betting likely to spike dramatically from now to the end of the T20 World Cup 2024 in June

Despite efforts by the Ministry of Information and Broadcasting (MIB) to curb their advertising initiatives, these companies – 1XBet, DafaBet, Parimatch, Betway, and others – are focusing on digital and out-of-home platforms to bypass restrictions.