Month: March 2024

Reliance-Disney media powerhouse: How will media planning change for advertisers?

The combined entity will have lucrative sports properties which not only include premium cricket IPs like Indian Premier League (both TV and digital), ICC cricket tournaments (both TV and digital) but also other major sporting events like Wimbledon and Pro Kabaddi League.

The JV between Reliance Industries and Disney brings together over 108 channels, leaving advertisers the opportunity to leverage wider audiences and more data and insights to target specific cohorts across various platforms.

Anant Ambani-Radhika Merchant pre-wedding festivities: High-profile guests get luxury stay, glamping in Jamnagar

Anant Ambani chose Jamnagar for his pre-wedding festivities because the city has a special place in his heart. An animal lover, the youngest Ambani has spent much of his time and energy on Vantara, the wildlife rescue and rehabilitation that is spread across 3,000 acres within the green belt of Reliance’s Jamnagar Refinery Complex. (Image source: Moneycontrol)

Saina Nehwal shared an inside look at the luxury glamping-like accomodation provided for guests at Anant Ambani’s pre-wedding festivities.

Rise of film-based tourism: Goa and Rajasthan top draws in India. Find out why.

The primary motivation for film tourism is the desire of travelers to connect with the cinematic world, experiencing first-hand the locations, cultures, and landscapes portrayed in their favourite films. (Image sourced via CNBC-TV18)

The success of film tourism in Rajasthan underscores the importance of strategic marketing and promotional efforts by its state tourism department, states a KPMG India and PHD Chamber of Commerce and Industry report.

Advertising spends in India to reach $16-17 bn in FY24: Redseer

Notably, the average transaction size for mass-market and mass-affluent products jumped by 11 percent and 12 percent respectively on match days in host cities. (Representative Image: Mathieu Stern via Unsplash)

Digital advertising market in FY2024 is expected to remain muted at a ~6-7 percent growth rate and reach US$ 8.8 – 9.3 bn in the fiscal, with global platforms such as Alphabet and Meta set to moderate their market share from ~62 percent in FY2023 to ~60 percent in FY2024.

IAMAI advises Google to not de-list any apps from Google Play Store

1.5 Flash excels at summarization, chat applications, image and video captioning, data extraction from long documents and tables, and more. (Representative Image: Lauren Edvalson via Unsplash)

The association was responding to media reports which indicated that Google might go to the extent of removing 10 Indian companies’ Apps from the Play Store for “non-compliance” with Google Play policy.

Global film tourism market to reach over $110 billion by 2028; film-induced tourism in India increases

Minister for Information and Broadcasting carrying forward the vision of the PM, also recognised the Indian Cinema being a significant contributor to India's soft power, promoting Indian culture, society, and values globally.

The Media and Entertainment industry in India is expected to reach Rs 8,29,390 crore by 2030. In India, film-induced tourism witnessed a steady increase with a significant rise in the number of international and domestic tourists visiting locations featured in popular films.

Don’t get married to your tasks. Stay focused on outcomes: Microsoft’s Rohini Srivathsa

According to Dr. Rohini Srivathsa, while many might not be programmers, the ability to interact with AI through natural interfaces like voice commands is another significant shift.

At the Storyboard18 Visionaries Bangalore Chapter, Dr Rohini Srivathsa, Chief Technology Officer, Microsoft India and South Asia spoke at length about the role of technology, AI and disruption.

Noida International Airport gives Laqshya Media Group its advertising contract

The collaboration will provide innovative advertising solutions to brands while ensuring a seamless travel experience for travellers. (Image sourced via CNBC-TV18)

Under the agreement, the airport will feature a wide array of advertising formats, including static media, digital media, interactive displays and innovative advertising formats.