election – storyboard18

Google partners with ‘Shakti’ to combat misinformation before general elections

This is one of three significant fines levied on the company in the past decade. (Representative Image: via Unsplash)

Shakti India Election Fact-Checking Collective is a consortium of news publishers and fact checkers in India.

PM Modi launches #MeraPehlaVoteDeshKeLiye campaign to encourage young voters

The Prime Minister praised India's animation studios for partnering with global giants like Disney and Warner Brothers, creating original content that showcases Indian culture on the world stage.

The Prime Minister has also issued an appeal to influencers across platforms to actively engage in the campaign.

2024 election: BJP far ahead of Congress, not just in pre-poll surveys but also in this key matrix

According to experts, digital spending is soaring, driven not only by keeping pace with trends but also by a keen emphasis on precision targeting, particularly towards young voters. (Image source: Forbes India)

The BJP has boosted its political AdEx on social media significantly, splurging Rs1.5 crore in the last month. Of this, Rs 1.18 crore was spent in the last week alone.

General Election 2024: Ogilvy, McCann, Crayons, Cosmos, Efficacy, many more vying for BJP campaign accounts

Other than the heavyweight contenders such as Ogilvy and McCann, agencies like Efficacy Worldwide, Cosmos Maya, Crayons, Moving Pixels, Vishista VFX and Thought Blurb Communications are also in the fray for different parts of BJP’s campaign business.

2024 General Elections: Outdoor advertising set to surge with Rs 400 crore political spends

The Ram Mandir inauguration set the tone for the return of OOH as an impactful marketing tool. Ayodhya OOH ad rates saw a 150 percent growth before the event and experts predict at least 15X to 17X surge in OOH spends moving forward.

Post-World Cup surge: High-stakes political betting ahead of state election results

Earlier this month, the Ministry of Electronics and Information Technology (MeitY) issued blocking orders for 22 illegal betting apps and websites, including Mahadev Book and Reddyannaprestopro. This action followed investigations by the Enforcement Directorate (ED) into an illegal betting app syndicate, leading to raids on Mahadev Book in Chhattisgarh. (Representative Image: Keenan Constance via Unsplash)

In India, betting and gambling are state subjects, meaning that they may be legal in some states and not in others. However, betting on the outcome of elections is uniformly prohibited