Month: March 2024

Meesho set to raise $300 million from investors including Tiger Global and SoftBank

The appointments are said to be instrumental in navigating the evolving e-commerce landscape and advancing Meesho's strategic goals to become the preferred e-commerce destination for the next billion users in the country. (Image source: Moneycontrol)

Meesho’s fundraise comes at a time when rival Flipkart has already received $600 million from parent Walmart as part of a larger $1 billion round.

Publicis Groupe’s Digitas India has won the digital creative mandate of Deoleo India

Raj Hadvani, wholetime director and chief executive officer, highlighted, "In the highly competitive and impusle buying snacking category, we believe that Gopal Snacks has the potential to cater to every consumer across India and the globe with our unique taste and quality. Scarecrow M&C Saatchi's competence in understanding brand, contemporary strategising and storytelling makes them perfect growth partners." (Representative Image: Mauro Gigli via Unsplash)

This collaboration entrusts Digitas India with the creative and social media responsibilities for Deoleo’s marquee products, including Figaro Olive Oil, Bertolli Olive Oil and Figaro baby range. The objective is to transform these brands through cutting-edge digital narratives and enhanced consumer engagement.

GroupM’s Mindshare appoints Priyadarshi Banerjee as principal partner – content+ (Unilever)

During his stint at Future Group India as marketing manager - Ack Media, Priyadarshi Banerjee held entrepreneurial responsibilities including setting up and leading the direct-to-consumer sales & marketing efforts for the licensed businesses of National Geographic, Bloomberg Businessweek and Forbes International.

Priyadarshi Banerjee, previously was the vice president – account management at Kofluence.

India sees improvement in consumer confidence in March 2024

The report emphasizes that India's role in the global economy is set to expand significantly, with its contribution to world GDP expected to double between 2009 and 2029.

Only nine countries have a National Index score of more than 50. These include Mexico at 58.6, Brazil at 56.8, Thailand at 55.5, the Netherlands at 55.1, Singapore at 53.3, the US at 53.1, Sweden at 50.9, Poland at 50.8, and Australia at 50.8

Traditional to Trendy: Embracing Gen Z influence in automotive marketing

Influencer marketing has experienced a remarkable CAGR of 33.4% in key regions such as Australia, Asia-Pacific, the Middle East, and Africa. Furthermore, the USA, Asia-Pacific, and the MENA region emerge as dominant players in the global influencer marketing landscape.

Vinay Pant, head of marketing, Tata Motors Passenger Vehicles Ltd, writes exclusively for Storyboard18 about what it takes to capture the hearts and minds of Gen Z audiences.

Zoom unveils AI-powered collaboration platform, Zoom Workplace, to reimagine teamwork

Users can enhance their productivity and be better prepared for their workday with Ask AI Companion, which will gather, synthesize, and share information from Zoom Meetings, Mail, Team Chat, Notes, Docs, and more. (Image source: Moneycontrol)

Ask AI Companion will also help prepare users for and recap meetings, show relevant action items, draft agendas, and summarize chat and email threads, as well as documents.

Sintex’s media account on pitch: Exclusive

Sintex has been a leading manufacturer of a diverse range of plastic products in India, providing liquid storage solutions to billions for the last five decades, with a strong commitment to innovation and sustainability. (Image source: Unsplash)

Sintex’s media mandate is currently on pitch. Storyboard18 was the first to report when McCann Worldgroup won the creative pitch for Sintex in February 2024.