February 2024 – Page 58

BYJU’s cut marketing spends by 20 percent in FY23: Report

The edtech is dealing with the twin crises of a cash crunch and some of its investors seeking to oust the leadership to reconstitute the board. (Image source: Moneycontrol)(Image source: Moneycontrol)(Image source: Moneycontrol)

BCCI sought Byju’s insolvency at NCLT over default in payment of Rs 158 crore.

Indian-origin executive Sunil Gupta to become CEO of Coca-Cola Beverages Africa

Sunil Gupta will play a critical role in The Coca-Cola Company’s continued commitment to successfully list CCBA as a public company via an initial public offering (IPO) once market conditions become more favourable.

Sunil Gupta was previously chief financial officer for The Coca-Cola Company’s Bottling Investments Group (BIG).

NCLT admits insolvency petition against Dream11’s parent company, Sporta Technologies over rent default

The fantasy sports brand is also the co-presenter for IPL 2024 on both Disney Star and JioCinema. (Image source: Moneycontrol)

The tribunal has appointed Madan Bajrang Lal Vaishnawa as the Interim Resolution Professional (IRP) to oversee the company’s affairs.

How retail media channels are boosting marketing initiatives: Publicis report

The playbook recommends use of multiple retail media formats to help enhance reach and performance, including video ads and display ads in conjunction with native ad formats. (Representative Image: Lucrezia Carnelos via Unsplash)

Retail media channels are increasingly popular in growth marketing. 97 percent of marketers are fully aware of retail media, with 69 percent of them having used or currently using it for growth marketing initiatives.

2024 election: BJP far ahead of Congress, not just in pre-poll surveys but also in this key matrix

According to experts, digital spending is soaring, driven not only by keeping pace with trends but also by a keen emphasis on precision targeting, particularly towards young voters. (Image source: Forbes India)

The BJP has boosted its political AdEx on social media significantly, splurging Rs1.5 crore in the last month. Of this, Rs 1.18 crore was spent in the last week alone.

Bridgestone appoints Hiroshi Yoshizane as managing director – India

Bridgestone Corporation underwent a global restructuring where India was reorganised under East to create Asia Pacific, India and China as a strategic business unit (SBU). (Image source: Unsplash)

Hiroshi Yoshizane will succeed Stefano Sanchini, who took up the position in January 2023 replacing incumbent Parag Satpute.

Tata Motors and Bandhan Bank sign MoU to finance commercial vehicle buyers

Tata Motors PV and CV posted a 22 percent year-on-year decline in net profit

As per the MoU, Bandhan Bank will offer convenient financing solutions to customers across the commercial vehicle portfolio of Tata Motors. The customers will benefit from the lender’s wide network across the country as well as its easy repayment plans.

India is our second-largest revenue source after North America: Timex’s Tobias Reiss-Schmidt

According to Reiss-Schmidt, purchasing a smartwatch doesn’t mean someone is lost to the analog watch brand entirely. In fact, we welcome smartwatches as an entry point. Many consumers start with a smartwatch, using it during workouts or travel, and later switch to an analog watch for different occasions like night outs and others.

Timex Group President and CEO Tobias Reiss-Schmidt spoke to Storyboard18 about the company’s ‘Waste More Time’ campaign and how it aligns with the vision for the brand in India and globally.

Havas acquires B2B marketing agency Ledger Bennett

Ledger Bennett’s London-based staff will move to Havas Village London from March 2024 where the agency will be headed by CEO Andrea Glenn who’ll report into Patrick Affleck, CEO, Havas Media Network UK & Ireland. (Representative Image: charlesdeluvio via Unsplash)

Ledger Bennett operates in EMEA, APAC and North America, servicing clients across industrial, tech and services within B2B, including GE Digital and LinkedIn.

Dream11 to continue as the official fantasy gaming partner of NBA and WNBA

Through the extension, fans in India can compete daily in a variety of public and private NBA and WNBA-themed fantasy games. (Image source: Moneycontrol)

The renewal builds on Dream11 and the NBA’s relationship that began in the 2017-18 season with the launch of the league’s first official fantasy game in India.