Month: February 2024

Interior design company HomeLane may acquire DesignCafe: Reports

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

The deal could take take Homelane’s valuation to about Rs 3000 crore.

T-Series ropes in Neeraj Kalyan and Shiv Chanana as directors to its board

Neeraj Kalyan oversees T-Series' business development, licensing of music catalogues and films, managing music publishing revenue, collaborating globally, formulating corporate growth strategies, and representing the company on industry forums, stated a media report. At T-Series, Shiv Chanana is responsible for acquiring content, managing complex challenges in the film industry, and enhancing project success. (From left to right: Neeraj Kalyan and Shiv Chanana)

Neeraj Kalyan and Shiv Chanana currently serve as president and executive vice president (films), and will also hold the position of executive directors.

Pay DTH has attained total active subscriber base of around 64.18 million: TRAI report

The present government is playing a proactive role in facilitating the establishment of multiple audience measurement agencies, leaving the industry more divided.

This is in addition to the subscribers of the DD Free Dish (free DTH services of Doordarshan). The total active subscriber base has decreased from 65.50 million in QE June 2023 to 64.18 million in QE September 2023.

Publicis Groupe to repurchase 2 million shares

Publicis Groupe has invested $1 billion in acquiring Influential, an influencer marketing platform, and Mars United Commerce

Publicis Groupe has appointed an Investment Services Provider for the implementation of the program. The program will start as of February 9, 2024 and run until no later than May 31, 2024. At the current price, it represents an amount of approximately 200 million euros that will be financed by the Groupe’s cash.

Viacom18 announces TVS Eurogrip as title sponsor for JioCinema’s ‘Jeeto Dhan Dhana Dhan’

When a user receives a coupon, advertisers seize the opportunity to distribute discount coupons in abundance, creating a funnel of impressions, engagement, and redemption—all unfolding seamlessly while the match is in progress. This unique scenario unfolds rarely during live events, making it an exceptional opportunity for advertisers to make a significant impact. (Image source: Facebook)

The announcement of a title sponsor for Jeeto Dhan Dhana Dhan comes on the back of a sharp rise in gamification of content, a trend benchmarked in new ways by JioCinema with over a billion game plays last season of the IPL.

MIB celebrates 30 years of community radio in India; All 117 community radio stations to participate in Chennai event

EBITDA stood at ₹44.3 crores boasting a 33 percent margin and demonstrating a substantial 36.4 percent YoY improvement, primarily driven by robust top-line growth. (Representative Image: Paul Einerhand via Unsplash)

Community Radio is an important third tier in Radio Broadcasting, distinct from Public Service Radio broadcasting and Commercial Radio. Community Radio Stations (CRSs) are low power Radio Stations, which are meant to be set-up and operated by local communities.

Cheil India launches ‘Unbelievable Delight’ for MG Motor India

Alongside traditional advertising channels such as print, radio, and digital, this multimedia campaign is anchored by a series of three thematic films. (Stills from the campaign)

The campaign comprises one film each for its three SUVs- Hector, Astor, Gloster. The films feature two protagonists in different settings, an Indian and a Brit, discussing the unbelievable prices that MG Motor India is offering on its 2024 models and trims.

90 percent parents feel Alexa helps their kids stay mentally active

Indian customers have showcased an increased interest in celebrities and sports icons in the past year, for which they turned to Alexa for answers. (Representative image by Andres Urena via Unsplash)

Whether it is asking Alexa for rhymes, stories, games, and general knowledge, or taking its help to manage day-to-day tasks like smart home control, alarms, reminders, and more – the ease and convenience of using simple voice commands with Alexa has made it a popular companion for kids and parents alike.