February 2024 – Page 57

Mahindra Finance to collaborate with IBM to launch new super-app

Dabur's consolidated revenue is expected to register mid-single digit growth during Q4 FY24. (Representative Image: Mathieu Stern via Unsplash)

The super-app will act as a digital enabler for customers in metro as well as non-metro cities. It will provide them with 24×7 access to products and solutions in a simple and secure manner.

82 percent Indians expect to benefit personally from AI in the next 5 years: Google-IPSOS survey

Indians felt that the application of AI will be important across health, security and climate, but equally in personalised education, improved accessibility and space exploration. (Representative Image: Markus Spiske via Unsplash)

 As per the report, Indians are also enthusiastic about the impact of AI on their work, with 80 percent believing it will be beneficial for them individually. Significantly greater than a global average of 65 percent, 95 percent of Indians have talked about AI in their workplaces.

Vegetarianism harmful? Mankind Pharma asked to withdraw ad featuring Ranveer Singh

The AIOCD has deemed the advert “misleading” and said that it opposes the “widely accepted health benefits of vegetarianism".

According to the AIOCD, the advertisement indicates that people who are non-vegetarian are considered to be healthier than those who aren’t.

RBI governor Shaktikanta Das says no immediate review of Paytm Payments Bank restrictions

"We take decisions after a lot of consideration and analysis. At the moment, there is no review of the decision (on PPBL),” he said. (Image sourced via CNBC -TV18)

Das added that an FAQ will be sent out this week to address all concerns of FastTag holders, customers and depositors who may be impacted by the RBI’s restrictions.

Viacom18 and JioCinema announce new innovations for advertisers ahead of IPL

Each proposition being unveiled this year has been carefully curated to enhance the brand’s proposition and increase the potential of scale and targeting possibilities they can extract on digital. (Image sourced via Twitter - @IPL)

Every proposition from JioCinema this season has been developed to address a specific use case, such as creating better brand impact, sharper brand integration, friction-free lead generation, and drive better engagement through innovation.

‘One Nation One Election’ possible? India Inc shows full support

Recently, there were deepfake videos circulating of Union Home Minister Amit Shah, Congress’s Rahul Gandhi and of actors Aamir Khan and Ranveer Singh. These videos were promptly taken down from social media platforms and complaints were filed to this effect. (Representative Image: Phil Scroggs via Unsplash)

Former President Ram Nath Kovind presided over a panel of representatives from industry bodies FICCI and CII and high-level committee members to discuss One Nation One Election and its benefits.

Self-care brand 82°E rolls out a campaign for 82°E Man, men’s skincare products

The latest offering includes an innovative 2-in-1 Moisturiser with SPF 40 PA +++ with Gotu Kola and Ceramides, and a 3-in-1 Face, Beard and Body Cleanser with Arjuna and Betaine in two fragrance variants: Fresh Citrus and Woody Oud.

The launch campaign of 82°E Man has been conceived and executed by Tilt Brand Solutions, a part of Quotient Ventures – in association with design studio Sharpener. The campaign highlights an approach to self-care.

Gautam Singhania’s wife files case against him for alleged criminal intimidation

Despite the personal controversy, Raymond Ltd. highlighted Singhania's past achievements and leadership qualities in the regulatory filing announcing his re-appointment. (Image sourced via Instagram)

The complaint has been filed under Section 506 of the Indian Penal Code, indicating criminal intimidation.

IPL sponsorships: Why smaller startups will be missing in action this season

Amid the prolonged funding winter gripping the sector, startups have been forced to slash marketing budgets and are viewing IPL sponsorships with caution. (Image source: @IPL via X)

In the wake of the funding winter gripping the sector, startups have slashed marketing budgets and are viewing Indian Premier League sponsorships with caution. Especially the smaller ones.However, the overall sponsorship landscape remains resilient, as exiting brands will make room for new entrants across various categories in the ever-enticing IPL arena.

Banijay Asia forays into SouthEast Asia through CreAsia Studio

Jessica Kam Engle has been appointed as executive vice president and business head of CreAsia Studio. Her responsibilities will include focusing on local collaborations for local originals and Banijay IP adaptations. (Image source: Official website)

Banijay Asia, a joint venture between Dhar and Banijay Group, had established the company and also owns Endemol Shine India.