Month: February 2024

Women only social community app coto ropes in Ankhi Das as strategic advisor

Ankhi Das will bring a wealth of knowledge and expertise in various fields, including business, mental health, finance, and healthcare to further coto’s ethos of sisterhood and women empowerment.

Ankhi Das will guide the content and community teams to build a safe and responsible digital environment for women to create and consume content, share opinions, gain knowledge, and build new connections.

Shell launches “Expect more from Shell fuels” campaign

Kartiki Karihaloo shares that Shell's new petrol products come with a new formulation with next-generation deposit targeting technology, which removes harmful deposits, protects engine condition, and lasts up to 15 km longer per full tank in 2 and 4-wheelers.

Kartiki Karihaloo, Marketing Manager, Shell Mobility – India talks about Shell’s latest campaign, growth outlook latest marketing initiatives and expansion plans across India.

Sensodyne introduces Sensodyne Complete Protection+ Mouthwash, its first mouthwash brand in India

With a formulation free of alcohol, it provides protection against tooth sensitivity and enamel wear to maintain strong teeth. The presence of fluoride helps fight against cavities, stated the company. (Image source: LinkedIn)

According to the company, Sensodyne Complete Protection+ Mouthwash is designed to complement the daily brushing routine, adding an extra layer of protection to oral care.

Navigating the ever-evolving dynamics of content production for OTT

Alongside viewership growth, there has been a notable increase in ad impressions, with APAC and LATAM still showing triple-digit growth while EMEA experienced a 111% rise in HOV and a 119% increase in ad impressions.(Representative Image: Bastian Riccardi via Unsplash)

In India’s content production landscape, creators and producers often find themselves without
ownership or intellectual property (IP) rights for their work.

McDonald’s under food regulator’s scanner for using cheese substitutes

"The confirmation from the FSSAI explicitly states that “Articles in question contain Cheese or cheese product as a part of composition and does not contain analogue in dairy context in any form”. This clean chit is a testament to McDonald’s India’s commitment to upholding stringent food quality standards across all its restaurants, at all times," added the QSR firm. (Image source: Unsplash)

The Maharashtra food regulatory body accused McDonald’s of using cheese alternatives without proper disclosure; told to remove the word ‘cheese’ from items.

Heeru Dingra quits Dentsu India after nine years

In June 2021, Heeru Dingra assumed the CEO position at Isobar Group India, where she delicately balanced operations for Isobar, WATConsult and Perfect Relations. Her subsequent role as Chief Business Officer (CBO) of Dentsu Creative India highlighted her skill in nurturing growth, cultivating excellence, and fostering client relationships across a variety of brands.

Heeru Dingra took on the role of chief executive officer (CEO) at WATConsult in 2019, guiding the agency in the digital landscape.

How many advertising agencies are there in India?

Vaishakh Jhunjhunwala said, “Now let's take 10 percent of even that number which is 403 agencies which are not just doing things right, but maybe doing things in the best possible way as per industry standards.” (Image source: Unsplash)

Vaishakh Jhunjhunwala, a senior advertising professional stated that ad industry initiatives only focus on the top 30-40 agencies.