Month: February 2024

India’s first female ‘chief creative officer’, FCB’s Swati Bhattacharya bids farewell to network agency life

During her stint at FCB India, Swati Bhattacharya played a crucial role in shaping the agency's creative reputation and bringing international recognition through path-breaking campaigns, while her keen insights and bold approach to storytelling have left an indelible mark on the organisation, inspiring creativity and pushing boundaries. She will remain at the agency until the end of March. (Image sourced via LinkedIn)

Bhattacharya will step down from her role as creative chairperson for FCB India to take some personal time.

Jameson and Absolut-maker Pernod Ricard sees strong demand for spirits in India

Strategic International Brands are in very strong growth, notably Jameson, Absolut and The Glenlivet. The company also saw Good growth on Seagram’s whiskies. Pernod Ricard sait it expects strong growth in H2. (Representative image by Adam Wilson via Unsplash)

Alexandre Ricard, Chairman and Chief Executive Officer, Pernod Ricard, said, “With a diversified footprint spanning mature and emerging regions and a broad presence across spirits categories, we are able to weather volatility and continue to gain share in many markets.”

Ed tech startup Scaler unveils web series, ‘Codeyil Iruvar’ with YouTube channel Parithabangal

Set against the backdrop of their journey from a rural village to the bustling city of Bengaluru, where they chase their entrepreneurship dreams, the show promises to be a rollercoaster ride of laughter, friendship, and redemption.

The six-part series, written and directed by Sahit Anand, revolves around the adventures of two friends, Gopi and Sudhakar, as they navigate their way through life’s challenges with wit and humour in pursuit of their start-up dreams.

Archit Gadiyar returns to Leo Burnett as executive creative director

Leo Burnett has been tasked with designing the brand architecture for the main brand – Birla Opus and driving the strategic, creative, and digital initiatives for their luxury and premium portfolio of brands. The account will be handled by the Leo Burnett Mumbai team.

Archit Gadiyar’s last role at Leo Burnett was that of an associate executive creative director.

Platinum EVARA launches “I Got This” with cricketer Jemimah Rodrigues

Jemimah's cricketing journey began at the tender age of three when her grandfather gifted her a bat, igniting a passion that would define her life.

Through a series of 6 films woven around the concept of ‘6 challenging balls, 6 extraordinary deliveries’, the campaign showcases the different challenges and struggles Jemimah’s overcame in order to emerge as the cricketing icon that she is today.

PGI’s Sujala Martis on sports marketing and leveraging Women’s Premier League

Sujala Martis says that given that cricket is a religion in our geography, it manages to unify audiences and secure their attention, like nothing else can.

Sujala Martis, Consumer Marketing Director, PGI India discusses the campaign, leveraging cricket as a tool for marketing, its association with Women’s Premier League and more.

Sony in running to acquire 26 percent stake in Arha Media

In his new role, Janakiram will now report to Rajesh Kaul, Chief Revenue Officer of Distribution & International Business and Business Head of Sports Cluster.

Sun TV too is in the running to acquire a similar stake in the media company. The value of the deal is said to be around Rs. 1500 crore, as per reports.

Aditya Birla Group’s new paints company Opus onboards Leo Burnett India as lead creative and strategic agency

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

As their communication partners Leo Burnett India will be working on the creative strategy and positioning for the overall brand ‘Birla Opus’, ‘Birla Opus One’ and ‘Birla Opus Calista’. DDB Mudra on the other hand will be handling the other sub brands Style, AllWood, AllDry and Prime.

Confectionery Kings: Meet the Indian execs running global ops for Mondelez, Perfetti, Mars, Hersheys

A host of leading foods and confectionery companies boasts a list of Indian executives who are transforming the business and marketing landscape through their business acumen, deep rooted customer understanding and unmatched marketing skills. (From left to right: Hemant Rupani, Anil Viswanathan, Avik Sarkar, Sameer Suneja, Ankit Desai, Deepak Iyer and Sudhanshu Nagpal. (Image source: Alchetron.com and LinkedIn))

The number of Indian executives running global operations for the world’s largest confectionery companies is on the rise. Take a look at some of the confectionery kings.