February 2024 – Page 14

Anurag Thakur announces Film Certification Facilitation office in Chandigarh

Thakur said, “4 lakh crore sale happened of local items. This happened after PM appealed for ‘Vocal for Local’ and he asked people to buy local products. This shows how much people consider PM.” (Image source: official website - anuragthakur.in)

CBFC facilitation office will ease certification process for regional films. Punjabi film industry to benefit
from the same.

IPL 2024: Disney Star maintains TV ad rates at Rs17-Rs18 lakh for 10 seconds

The top categories to advertise in this year’s IPL on TV are ecom – gaming, range of food products, pan masala, perfumes/deodorant and smartphones. (Image source: Moneycontrol)

In a bid to push advertiser volume, there have been some nominal adjustments to ad rates this season. Additionally, Star is also working on introducing flexible packages offering improved targeting capabilities.

Industry experts share their take on ISEC

While the ISA-backed ISEC gives more granular data to advertisers which can help them enhance ROI on ad spends, broadcasters fear the big pendulum shift will reveal ‘true’ TRP numbers.

ISEC is the first classification which has taken a woman into account. It is the first gender-neutral classification in this country.

Ranveer Singh Mankind Pharma ad: Pharma company responds to chemists body’s objections to ad

Ranveer Singh, the face of Sansaar, a D’Décor brand shared, “I'm thrilled to be part of the D’Décor family. Sansaar offers an exquisite collection, providing top-quality home furnishings that truly elevate any space. D’Décor continues to raise the bar and I look forward to our journey together!" (Image source: News18 Hindi)

The AIOCD had deemed the Mankind Pharma ad “misleading” and said that it opposes the “widely accepted health benefits of vegetarianism”.

CXO Moves: Exec movements across Volkswagen, Dentsu, Kotak Mahindra Bank, Myntra, Perfetti Van Melle, Havas and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Susanne Franz, Ankit Desai, Nikhil Sharma and Heeru Dingra)

Executive moves in the world of brands and agencies.

Lok Sabha Elections: PM Modi’s ‘Mann ki Baat’ broadcast suspended for 3 months in adherence to political decorum

Additionally, he emphasised the need for a strong legal framework to govern both AI and deepfake technologies, highlighting the significance of responsible regulation in the swiftly changing digital environment. (Image source: Moneycontrol)

PM Modi did appeal to his listeners to share YouTube shorts of Mann Ki Baat episodes and urged the first-time voters to exercise their franchise in record numbers.

Byju Raveendran to employees: I continue to remain CEO

A similar email that was sent in August, Raveendran had promised to clear July's salary, but payment delays have continued as the company navigates an insolvency process and major legal hurdles with US-based lenders staking claims on its India assets.

Embattled edtech firm Byju’s founder and CEO Byju Raveendran addressed employees in a letter after a drama-filled EGM which he and his co-founder wife didn’t attend.

Reliance and Disney to sign binding merger pact to create mega media entity: Reports

The combined entity will have lucrative sports properties which not only include premium cricket IPs like Indian Premier League (both TV and digital), ICC cricket tournaments (both TV and digital) but also other major sporting events like Wimbledon and Pro Kabaddi League.

Announcement on the deal between Reliance and Disney and details of the media entity are expected in the next few days, as per reports.

Zee’s independent advisory panel headed by ex-HC judge to address “misinformation”

Zee stated that the independent advisory panel was necessitated due to ‘widespread circulation of misinformation, market rumours, and consequent erosion of investor wealth’.

Anant Ambani wedding: Shah Rukh Khan to perform at pre-wedding bash, rehearses in Jamnagar

The association with the actor whose fashion choices resonate with millions of Indians, will help build Myntra’s salience with his fans, stated the company. (Image source: CNBC-TV18)

Mukesh Ambani’s youngest son Anant Ambani’s marriage to Radhika Merchant will kick off with pre-wedding festivities in Jamnagar between March 1 and 3, which will be attended by Indian and global leaders from business to sport.