Awareness about unfair practices that qualify as dark practice is very low among Indian users. India has the second highest number of internet users and these guidelines will go a long way in curbing misuse of data.
Month: December 2023
2023 wrap: A year of transformations for India’s gaming sector
The gaming sector was hit by the 28 percent tax on the full face value of bets placed on online games. However, the year also saw India retaining its spot as a key leader in global game downloads. Future growth is expected by in- app purchases and ad revenues in casual and mid-core games.
“2024 heralds the dawn of customer experience,” Cheil India’s Sanjeev Jasani
AI will not be able to replace human essence, as the latter brings creativity, empathy, and cultural understanding, says the COO of the advertising agency.
Coca-Cola renews its partnership with ICC until 2031
The agreement includes all men’s and women’s events at the pinnacle of the sport including the ICC Cricket World Cups, ICC T20 World Cups and ICC Champions Trophies through to the end of 2031.
Google announces 30000 layoffs from ad sales division post new AI innovation
The new innovations can automatically suggest and create ads for customers, requiring basically, no human intervention. This development renders the ad sales unit essentially redundant.
From camels to Deepika Padukone: Bisleri’s brand ambassadors baffle and amaze
Bisleri’s Tushar Malhotra discusses the new marketing campaign, sports marketing strategy, premiumisation, and more.
66 percent of CEOs in India consider AI as a top investment priority for their organisation
Despite ongoing economic uncertainty, generative AI remains a crucial investment for CEOs both in India and globally who are looking to stay ahead of the curve.
GfK reveals 9 percent surge in smartphone value amidst 2 percent volume decline
The categories of desk computing, mobile computing, and media tablets underwent fluctuations in volume, value, and ASP over the specified period, highlighting the inherent dynamism within these segments of the consumer electronics market.
Telecommunications Bill 2023: Landmark law gets President’s assent
Telecommunications Act, 2023 that’s set to make the sector investor-friendly, puts user protection first while extending powers to the government to intercept communications.
15 percent of all Maruti Suzuki cars will be EVs by 2030: Shashank Srivastava
According to Shashank Srivastava, executive director, Maruti Suzuki, by 2030, the penetration of EVs for passenger vehicles in India will be around 20 percent.