December 2023 – Page 5

Having safeguards is better than having no guardrails: IBM’s Arvind Krishna

Arvind Krishna, CEO, IBM (Image sourced via Forbes India)

IBM has been critiqued for a long time for being late to the AI part, especially when it comes to making money through its products.

Lodestar UM’s CEO wants to bring the romance back into a resurgent ad world

"In the unfolding narrative of 2024, sustainability is positioned to take a prominent role. Consumer environmental consciousness propels a preference for brands committed to sustainability, carbon emission reduction, and ethical trade practices. Marketers are tasked with seamlessly weaving eco-friendly messaging into campaigns, showcasing a commitment to environmental responsibility," says Aditi Mishra, CEO, Lodestar UM.

Aditi Mishra, CEO, Lodestar UM, wants to go beyond mere statistics on diversity, equity, and inclusion (DEI) to add richness and depth to the advertising industry.

Indian brands play it safe when sports personalities take a stand

When sports personalities take a stance, it depends on the cultural context and political climate of the country, for brands to take a stand.

When sports stars like Sakshee Malikkh and Naomi Osaka, stand up for causes ranging from social justice to mental health, it has a impact on the entire ecosystem of brands.

Investographer1 runs illegal advisory, uses MS Dhoni’s image to promote brand

The brand wanted to bring the same meme to life, but this time, getting Dhoni to sing the song while educating customers about their e-cycles. A huge win for the internet.

It has social media handles and a paid group through which it offer advisory services without Sebi registration.

The Big Wedding Binge Effect | Bottomline

83% of respondents in India will swap the usual wedding hotspots of Shimla or Goa for hidden gems like Gokarna or Kalimpong.(Representational image by Amish Thakkar via Unsplash)

The bumper wedding season this year promises to rub-off positively on a host of sectors. Here’s a look at what it spells.

Sunil Chhetri teams up with Acer India for a new gaming campaign

The Acer contest invites gamers to dive into the world of football through a gaming experience available on the Google Play Store.

Participants are encouraged to record their gameplay and share it on their Instagram stories, tagging Acer India and using the hashtags #AcerScoreWithSunil and #AcerIndiaContest.

CXO Moves: Exec movements at Byju’s, ShareChat, L&K Saatchi & Saatchi and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves.

Executives move in the world of brands and agencies.

Bookstrapping: Wellness by Nathan Hill

Relatability is the thing about this book. For instance, here’s a line that applies to all office and family dynamics, “All social groups- no matter how egalitarian they seem on the surface-had one person who was at any given moment, on some deep and perhaps unconscious level, in charge.” (Image source: Amazon)

In Wellness by author Nathan Hill, ‘Wellness’ is the name of an organisation; a watchdog, that tests claims made by companies that their products actually work, as against a probable placebo effect.

Strong fundamentals and adaptability are important for career growth: Sooraj Balakrishnan, Acer

Sooraj Balakrishnan of Acer stated, "As a leader or as a member of the team, one should be open in terms of what they have. So the more one shares information, the better it is for the team."

Acer’s marketing head shares his take on the creator economy and how to fight burnout.

Jewellery consumption growth revised to 10-12 percent YoY in FY2024: ICRA

The elevated price levels supported Digital advertising continued its upward trajectory, with a 33% increase from 2022 to 2023. Video content emerged as a dominant force, capturing a significant share of digital ad spend. (Representative Image: FIGIST CO via Unsplash)

ICRA projects some moderation in FY2024 in the operating margins of organised players owing to the front-loaded operating costs for planned store additions and increased advertising expenditure in the face of rising competition.