December 2023 – Page 28

Accenture and Unilever join hands to leverage next gen AI-powered technologies at scale

By contrast, trust in Generative AI to enhance creativity and innovation as a co-pilot and accelerator of human creativity is growing, with fewer considering it a threat to human craft and ingenuity. (Representative Image: Andrea De Santis via Unsplash)

The two companies will explore new applications to scale generative AI; for example, assets from Accenture’s AI Navigator or its proprietary “switchboard,” which allows a user to select a combination of models to address the unique business context.

TV viewership sees higher growth among 15-30 year olds: IBDF

More than 1,500 original content titles were released across all OTT video platforms in the country between 2016 and 2023.

On the other hand, Indian women contribute 59 percent to the overall TV viewership growth.

Taxing Times: Online gaming firms fear growth slump

The sports technology sector is ripe for investment, projected to be a $1 billion market with a projected CAGR of 19%. (Representative Image: JESHOOTS.COM via Unsplash)

The gaming industry, which was growing at a notable compound annual growth rate (CAGR) of 28% from the fiscal year 2020 to 2023, is projected to grow at a CAGR of 15% until FY28, due to recent taxation changes.

Publicis Worldwide India’s Oindrila Roy on why 2023 was a complex year for branding

"It’s a personal belief that only a great culture can nurture great creativity. While we have set some great culture pillars for the agency, in 2024, it’s in the must-do list to help every team member understand the significance of our culture document and live it every day," says Publicis Worldwide India’s Oindrila Roy.

The managing director of Publicis Worldwide India says there were many reasons for this, one among them being consumers’ online communities becoming the go-to source for what they believe is trustworthy opinion.

Zee-Sony Merger nears conclusion amid leadership struggle

In August, ZEEL and Sony's Indian units reached a non-cash settlement to resolve all disputes stemming from their failed merger.

As the December 21 deadline for the deal closure approaches, speculation is growing among stakeholders regarding a potential revision to the initial leadership arrangement in the Zee-Sony merger.

Indian music creator economy earned Rs 12000 crore in 2022: EY

These three artists offer a modern and innovative perspective, garnering audiences' attention across varied age groups. (Representative Image: Austin Neill via Unsplash)

Digital platforms contributed to 47 percent of the total revenue generated by music.

Prateek Malpani moves on from Wakefit

Prateek Malpani began his career at Indus Valley Partners, and went on to work across companies like Shiksha.com, redBus, Cure.Fit and Vedantu.

His next move is unknown.

Wipro Consumer Care acquires VVF’s Jo, Doy and Bacter Shields; expands its personal wash portfolio

These brands together recorded a revenue of over INR 2100 MN during FY23. (Representative Image: Constantin Wenning via Unsplash)

Jo toilet soap is the key brand with a significant play in North, East and West markets. Doy operates in the premium segment with differentiated positioning, and Bacter Shield has an antibacterial range of soap and handwash.

Truecaller’s in-app publisher, Truecaller Ads expands its offerings to brands

Truecaller has also urged TRAI for clear definitions for fraud calls and messages. (Image source: Moneycontrol)

Brands can track the performance of their proprietary ad formats closely, collecting valuable insights on user interactions, engagement rates, and conversion metrics, which further enables future campaign optimization and audience targeting.