December 2023 – Page 26

Epigamia promotes Rahul Jain to CEO

An IIT Bombay and ISB Hyderabad alumnus, Rahul Jain began his career in finance, working for Deutsche Bank’s Credit Structuring team. Post his MBA, he successfully launched Doctor Moo – a 100% organic milk brand. Later on, he partnered with Mirchandani to launch Epigamia.

Rohan Mirchandani and Ankur Goel also get new roles.

Duroflex Group onboards Sridhar Balakrishnan as group CEO

Sridhar Balakrishnan began his career at Marico, where he dedicated 17 years and grew to the role of chief operating officer for clusters across South Asia, Middle East & Africa. During his tenure at Marico, Balakrishnan managed the P&L of international business units, overseeing sales, business finance, and supply chain for the India business.

Balakrishnan will play a critical role in unifying the management and growth strategies of both the in-house brands under Duroflex Group – Duroflex and Sleepyhead.

Air France, Lufthansa and Etihad adverts banned over alleged ‘greenwashing’

Lufthansa and Etihad have taken down their adverts. However, Air France did not have a ‘substantive response’ to ASA’s investigation. (Representative Image via Unsplash)

The Advertising Standards Authority (ASA) took stance against the airline’s adverts informing them that it did not show the impact lines have on climate change.

Global ad spend to grow by 4.6 percent: Dentsu Forecasts 2024

The report shows that in 2024, significant media opportunities arise for advertisers from major cyclical sporting and political events such as UEFA EURO2024 and the US presidential election, driving increased investments both at a market and international level. (Representative Image: Anthony Rosset via Unsplash)

Digital continues to rise with 6.5 percent growth in 2024 to reach $442.6 billion and a 58.8 percent of overall spend, with retail media leading the acceleration of investment.

Google launches AI model Gemini to compete with OpenAI’s GPT-4 and Microsoft’s Llama 2

Google's AI head Jeff Dean and former YouTube CEO Susan Wojcicki have also backed the company in a personal capacity. (Representative Image: Steve Johnson via Unsplash)

The model is the brainchild of the company’s recently merged AI research units DeepMind and Google Brain into a single division called Google DeepMind, led by CEO Demis Hassabis.

How game publishers can navigate in a post-cookie world

Immersive ads rely solely on contextual targeting and not on individual data. This aligns well with evolving privacy regulations like the General Data Protection Regulation (GDPR), which emphasizes minimizing the collection and use of personal data for advertising purposes. (Representational image: Jezael Melgoza via Unsplash)

Native ads can bolster the efforts of game publishers and help them gain incremental revenue.

2023: Top executive movements in marketing

We're witnessing a dual movement of localization and globalization. Brands’ story telling is increasingly incorporating local narratives and ingredients, creating region-specific offerings. (Representative Image:Jacek Dylag via Unsplash)

A recap of CXO moves and marketers who switched jobs in 2023.

Interactive Avenues’ Amardeep Singh on advertising trends that can take the spotlight in 2024

In 2024, "there will be an increased emphasis on ethical advertising practices and promoting sustainability, as consumers demand greater corporate responsibility and transparency," believes Interactive Avenues’ Amardeep Singh.

According to the CEO of Interactive Avenues, brands will adapt to neuromarketing, decentralised advertising models, and ethical and sustainable advertising in the coming year.

NCLAT to hear Axis Finance and IDBI Bank’s Appeal against Zee-Sony merger on Dec 15

In August, ZEEL and Sony's Indian units reached a non-cash settlement to resolve all disputes stemming from their failed merger.

Earlier this year in August, NCLT approved the Zee-Sony merger.

Network18 announces consolidation of India’s leading new media powerhouses

BARC data on the assembly elections counting day is slated for release on Thursday, 3rd December 2023, and News18 India stands poised to further solidify its position as the unrivalled leader in viewership and comprehensive coverage.

The proposed Scheme will consolidate TV and Digital news businesses of the Network18 group in one company and will help create India’s largest platform-agnostic news media powerhouse with the widest footprint across languages, straddling both TV and Digital.