Month: November 2023

Healthcare tops as the most violative sector: ASCI

ASCI observed a significant increase in ads directly violating the Drug and Magic Remedies Act of 1954, leading to the issuance of intimations to advertisers advising withdrawal or modification of the advertisement. (Representative Image: National Cancer Institute via Unsplash)

The surge is attributed to a high volume of drug and medicine advertisements on digital platforms.

Adobe acquires GenAI firm Rephrase.ai that worked on award-winning Cadbury campaign

The landmark political agreement makes the EU the first major world power to enact laws governing AI. Trailing the EU in AI regulations are countries such as China, the UK and the US, and major G7 democracies that are also formulating their own AI regulations. (Representative Image: Igor Omilaev via Unsplash)

This is Adobe’s first-ever deal in the generative AI and video-tooling space.

Anti-money laundering, unlicensed operation, and sanctions violations — All charges Binance has pleaded guilty to

Binance's guilty plea is part of coordinated resolutions with the Department of the Treasury's Financial Crimes Enforcement Network (FinCEN) and Office of Foreign Assets Control (OFAC), as well as the US Commodity Futures Trading Commission (CFTC).

The founder and CEO of Binance, Changpeng Zhao, also entered a guilty plea. As part of the plea agreement, Zhao has resigned as CEO of Binance and Richard Teng will succeed Zhao as CEO.

Neela Mediatech’s gaming platform TMKOC PLAY partners with Jio games

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

With this partnership, the company aims to roll out 50+ games on the Jio Games platform targeting a significant base of Indian mobile and cloud gaming users.

Marketing agency Younion opens offices in Delhi and Singapore

Most experiential and data-led marketing decisions are centred and controlled out of Singapore. This is true for most technology brands which form the bulk of Younion’s clientele.

The strategic objective for opening these offices is to extend services and capabilities across different regions and geo locations.

Vivendi overcomes legal hurdles, secures EU antitrust approval to complete Lagardere acquisition

Vivendi currently holds approximately 60 percent of Lagardère’s share capital and can now fully exercise slightly over 50% of its voting rights. (Representative Image: JESHOOTS.COM via Unsplash)

With this transaction, Media and entertainment giant Vivendi becomes significantly larger, with 2022 pro forma combined revenues of more than €16.5 billion.

Misinformation Menace: WhatsApp launches ‘Check the Facts’ campaign to educate users

WhatsApp is encouraging users to double-check information that sounds suspicious or inaccurate – this is key to preventing the spread of misinformation.

While there is no single action that can help prevent the spread of misinformation and fake news online, WhatsApp’s ‘Check the Facts’ campaign serves as a safety guide to fight misinformation, the company shared in a statement.

Only 5 in 10 Indian brands have adopted generative AI: Adobe

Together with IBM, HCLTech aims to train 10,000 of its engineers and architects in IBM's innovative AI technologies, specifically watsonx. (Representative image by Possessed Photography via Unsplash)

On the other hand, 94 percent of Indian employees have used generative AI in marketing and customer experience campaigns, according to the Adobe report.