Month: November 2023

Zee and Nasscom partner to support Generative AI startups

Nasscom’s Generative AI Foundry programme is aimed at nurturing technology startups in the AI domain to elevate India's standing in the global Generative AI startup landscape. (Representative Image via Unsplash)

The partnership aims to foster innovation and growth in the Generative AI start-up ecosystem.

Baba Ramdev’s Patanjali on SC warning about false claims in ads: Ready for death sentence if found guilty

“The entire country is taken for a ride!,” and the government is "sitting with its eyes closed,” Justice Ahsanuddin Amanullah said. (Image source: YouTube)

Patanjali Ayurved claims it has a “database” of over one crore people, “with real world evidence, preclinical and clinical evidence” of its cures.

Why did Godrej Consumer Products set up an in-house ad agency?

Two years ago, GCPL spent Rs 500 crore globally in media spends, in FY23 it spent a ballpark of Rs 1000 crore. (Representative Image: Dragos Gontariu via Unsplash)

Sudhir Sitapati, MD and CEO of GCPL and CMO Ashwin Moorthy, share their reasons and reactions to the big ad shift in-house with Lightbox.

Coca-Cola forays into the ready-to-drink tea market

The rationale behind Coca Cola's tea launch was to provide consumers with a wider range of beverage options. (Representative Image: Jason Leung via Unsplash)

The tea segment in India has several large well-entrenched players like Unilever and Tata all the way to new D2C brands stirring things up.

Centre ramps up efforts to be more inclusive in content access and opportunities

Under the WIN policy, employees (and their children) who belong to the Persons with Disabilities (PWD) category are eligible for benefits such as: Assistive Technology Reimbursements: To enhance productivity, employees can avail reimbursement for the purchase and maintenance of essential assistive products, based on a specialist medical practitioner’s advice.

The scope for inclusivity for MIB encompasses women, specially-abled individuals and those residing outside the metros and tier 1 cities.

Crayons Advertising reports Rs 93.62 crore revenue in H1FY24

Print continues to be a stronghold for education advertisers, with a 32% increase in ad spending in 2024 compared to 2022. The North Zone dominated print advertising with a 50% share, followed by the South Zone at 19%. (Representative Image: Wance Paleri via Unsplash)

The company expects to launch its creative studio by the end of this financial year, aiming to create additional inventory and brand integration opportunities.

How Amazon is using AI to to combat fake reviews

Amazon uses deep graph neural networks to analyze and understand complex relationships and behavior patterns to help detect and remove groups of bad actors or point towards suspicious activity for investigation. (Representative Image: Towfiqu barbhuiya via Unsplash)

Amazon uses large language models to find weird things in the data that could show a review is fake, like if someone got a free gift card or product for leaving a review.

Vote for your favourite sportsperson at ‘CNN-News18 Indian of the Year 2023’

The nominees in the sports category consist of extraordinary individuals who have exemplified grit, perseverance, and excellence, which include India’s biggest sports personalities such as Sunil Chhetri, Shubman Gill, Nikhat Zareen, Satwiksairaj Rankireddy – Chirag Shetty, and Neeraj Chopra.

Recognizing excellence across seven categories – Entertainment, Business, Sports, Youth Icon, Rising Sports Star, Social Change, and Climate Warriors, IOTY 2023 promises to be a celebration of India’s finest achievers on the global stage.

WebEngage elevates Ankur Gattani as chief growth officer

An IIT Bombay and IIM Calcutta graduate, Ankur Gattani joined WebEngage in 2021 to streamline the marketing function of the organisation.

Ankur Gattani, who has been heading the marketing function for the B2B SaaS leader, will now also take charge of customer growth and success functions in this newly constituted role.