Month: September 2023

The Man Company Partners makes Megalodon its AI design partner

The Man Company's Jatin Luthra, brand marketing head stated, "By teaming up with Megalodon, we are confident that we can take our creative strategies to the next level and continue to provide our customers with exceptional experiences." (Image via Unsplash)

Leveraging AI-powered tools and design techniques, Megalodon is working closely with The Man Company to develop marketing campaigns, content, and personalised experiences that resonate with their target audience.

Leadership change at Ogilvy India; Piyush Pandey gets an advisory role

As the man who put Indian advertising on the world map, Pandey is the second creative giant to be bestowed this prestigious award by LIA.

Hephzibah Pathak will take on the role of executive chairperson of Ogilvy India. VR Rajesh becomes CEO of the agency. Harshad Rajadhyaksha, Kainaz Karmakar, Sukesh Nayak, and Prem Narayan join the Ogilvy Board.

Efficacy Worldwide enters Singapore market; bolsters its leadership team

This strategic lays the foundation for Efficacy Worldwide's future operations in South Asian markets and the Middle East. (Representative Image: Kyle Glenn via Unsplash)

The founding team, Vishnu Sharma and Sapna Sharma will have additional responsibilities, more diverse functions, and larger portfolios. Nazda Khan will continue to lead business development as chief growth officer.

OTT is the most popular way of catching new releases for Urban Indians: YouGov

Alongside viewership growth, there has been a notable increase in ad impressions, with APAC and LATAM still showing triple-digit growth while EMEA experienced a 111% rise in HOV and a 119% increase in ad impressions.(Representative Image: Bastian Riccardi via Unsplash)

In addition to this, the data shows that almost a quarter of urban Indians (23 percent) claim they have gone to a theatre to watch a newly released film in the past six months.

How Air India is forging an interconnected future with group airlines

Despite divisions in opinions over the film, many individuals expressed gratitude to Air India for introducing Indian Classical Dance forms and Indian culture to passengers through beautifully portrayed inflight instructions. (Image source: Unsplash)

The Air India group has entered into an internal codeshare with AIX Connect (formerly AirAsia India), which will involve placing the AI code on over 100 flights across 21 routes operated by AirAsia India.

DNPA to push for fair revenue sharing with tech giants ahead of India’s Digital India Bill 2023

43 percent of organisations did not provide a clear reason for which personal data was shared with third-party data processors. (Representative Image: Franck via Unsplash)

It hopes that the Bill will contain a bargaining code, which would ensure them a fair share of revenue generated by tech companies through the hosting of news content.

With hip-hop jewellery all a rage among Gen Z India, this 24-year-old’s startup is growing 400% yearly

"Gen Z and young millennials are our target audience. We are extensively focusing on testing out new designs to understand what Gen Z wants. We are planning to have everything from minimalism to chunky and flashy, we want to be the biggest Gen Z jewellery brand in the country," said Harsh Maskara. (Representative Image: Dom Hill via Unsplash)

CNBC-TV18NextGen caught up with Harsh Maskara to talk about his journey and the hip-hop jewellery craze in India. But first, the all-important question: What is hip-hop jewellery?

How does working on campaigns around sustainability help creative minds

"Daily rounds of feedback and rejections are demotivators. It kills the creativity. But here’s what we need to remember- we’re privileged enough to work in an industry where brands (some) have the budgets and the power to do good. So, it’s okay to use this platform and do a little good," writes Ayshwarya Sharma of Leo Burnett India.  (Representative Image: Nick Fewings via Unsplash)

The creative mind thrives in hope, it needs to see the silver linings, needs to craft beauty, it needs to know that there are still solutions to create and make the world a better place.

Ready for take off; on track to achieve market share target, to soon come for AI: Air India CEO

On the issue of in-flight entertainment systems, Wilson highlighted that they were quite old and have been around since the launch of iPhone 1. He assured that by mid-2024, 100 percent retrofitting would be done. (Pictured above - Air India CEO, Campbell Wilson)

Air India CEO Campbell Wilson talks to CNBC-TV18 about the airline’s transformative plan, rebranding, market share, merger with Vistara and more.