September 2023 – Page 10

GroupM’s mSix&Partners bags Hamdard Laboratories integrated media and social mandate

The announcement follows the implementation of performance marketing campaigns by Adbuffs.(Representative Image: Miikka Luotio via Unsplash)

The agency won the account following a competitive multi-agency pitch and will be handling all aspects of media including television, print, radio, digital, out-of-home.

Change of guard at India Inc on a rise in 2023

According to Bloomberg data, as many as 47 companies from the BSE 500 index saw the appointment of new CEOs since the beginning of 2023. The list includes Tata Consultancy Services, Hindustan Unilever, ONGC, JSW Steel, Hero Motocorp, Bank of Baroda, Canara Bank, and many others. (Image source: News18)

According to Bloomberg data, as many as 47 companies from the BSE 500 index saw the appointment of new CEOs since the beginning of 2023.

Want India to be NetApp’s largest market in Asia, says CEO George Kurian

George Kurian, EO, NetApp said, "India is one of the top 4 countries in the Asian market for us. Asia is about 20 percent of our global business. We want to grow it to being perhaps the largest market in Asia in five years." (Image source; YouTube via CNBC-TV18)

In addition to their existing partnerships with tech giants such as Amazon, Microsoft, and Google, NetApp is determined to achieve the significant milestone of doubling its business in India within the next couple of years.

ITC looking at acquisition in overseas market for consumer business: Chairman Sanjiv Puri

Sanjiv Puri, who started his innings at ITC in 1986, has over a period held various roles in different capacities.

ITC Chairman and Managing Director Sanjiv Puri said the company will make all D2C acquisitions omni-channel in the future in an exclusive chat with CNBC TV18 at the JPMorgan India Investor summit. He said ITC’s FMCG business has the maximum potential for growth.

Why Gen Z is crazy about live fests — with small brands having some fun too

Box office collections in 2023 are expected at Rs 9,736 crore, 8 percent lower than 2022’s take of Rs 10,637 crore. (Representative Image: Desi Mendozavia via Unsplash)

The real sense of community in fests, as against arid virtual life, is giving Gen Z the incentive to rush to fests. In a win-win for all, content creators, influencers and self-made brands are presenting their products to a live young audience lusting for varied experiences.

Indian parents want data protection laws to safeguard children from harmful impact of social media

While the audit analyses are global parameters that were tested, the gaps apply to data disclosures across markets including India that is currently in the mists of its Lok Sabha polls. Analysts, media planners and strategists rely heavily on the ad libraries for data, spending patterns and transparency. Image by dole777 via Unsplash)

Indian parents say their children are addicted to social media, OTT and gaming; addiction is making them aggressive, lethargic or depressed: Local Circles survey.

Junk food advertisements lack information on ingredient content: think tank

To stimulate category growth and reach a wider audience in various cities and demographics, it is crucial to make these products more accessible by offering them at more affordable price points. (Representative Image: Robin Stickel via Unplash)

A think tank, which looked into 43 advertisements, also showed that such advertisements targeting children relied on celebrity endorsements, appealed at an emotional level and came up with unverified or unfounded health claims.

Why Policybazaar’s new ad campaign is all about women owning their financial well-being

The brand has also in the past collaborated with its insurer partners in making women-centric term plans easily accessible, like the independent homemaker term plan. (Stills from the ads)

Policybazaar’s campaign urges women to own their role in their family’s financial well-being

Independent journalist Abhisar Sharma faces copyright claim on parliamentary videos by Doordarshan

The dispute between Abhisar Sharma and Doordarshan raises questions about the boundaries of copyright enforcement in the digital age and its impact on the work of independent journalists and content creators. (Image source: YouTube)

Abhisar Sharma boasts a substantial YouTube following of 2.93 million subscribers and has uploaded 1.3 thousand videos on his channel. Before becoming a YouTuber, Sharma had worked with media organisations like Zee, ABP, BBC, and NDTV.

Google’s appeal against CCI’s Rs. 936 crore penalty to be heard by NCLAT on November 28

This is one of three significant fines levied on the company in the past decade. (Representative Image: via Unsplash)

Earlier, on January 11, the NCLAT refused to grant immediate relief to Google upon request with regards to CCI’s order and issued the final hearing to be set in April 2023. Google did file an appeal in the Supreme Court against the NCLAT order but ended up withdrawing the case.