September 2023 – Page 8

They are happy that I’m not going away to the Himalayas: Ogilvy’s Piyush Pandey

Ogilvy's Piyush Pandey states, "My belief from day one has been that I don't work for clients. I don't work for brands. I work for the people it reaches. If that is your starting point, then you will make a difference. That has been my biggest learning." (Pictured: Devika Seth Bulchandani and Piyush Pandey)

Piyush Pandey and Ogilvy’s global CEO Devika Bulchandani on succession planning, leadership, talent and the India story.

IndusInd Bank turns global partner for ICC Men’s Cricket World Cup

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

As a part of this association, IndusInd Bank will have an access to a suite of branding and content assets to build connection with its customers, employees and stakeholders.

GreenCell Mobility’s NueGo announces collab with bollywood film Fukrey 3

This offer will remain valid until 31st October, providing movie enthusiasts and NueGo riders with an opportunity to experience cost-effective and eco-friendly transportation while enjoying the perks of the upcoming film. (Representative image via Excel Entertainment)

As part of this collaboration, by booking tickets through the NueGo website and using the promotional code “FUKREY”, users can enjoy a flat 10 percent discount on all routes.

PepsiCo celebrates its Sizzlin’ Hot range through a new TVC

Set against a backdrop of diverse scenes, including cozy living rooms, bustling offices, and vibrant public spaces, each moment captures their responses to the spiciness. (Stills from the ad)

The TVC, conceptualised by Leo Burnett India, portrays a spectrum of reactions that unfold when people snack onto the Sizzlin’ Hot range.

Piyush Pandey and Ogilvy: A look back at Indian advertising’s greatest innings

As it goes in the nineties' Cadbury ad, kuch khaas hai hum sabhi mein, there is something extra special about Piyush Pandey. His work has proved to be an inspiration across generations. His ideas and words have cut across India and the world. (Imaging: Triparna Mitra)

The legendary adman Piyush Pandey makes way for next-gen leadership at Ogilvy, perhaps signaling the end of one of advertising’s greatest innings.

The Minimalist aims at 2.5x growth by FY 24-25; to focus on global expansion and tech

Notably, the average transaction size for mass-market and mass-affluent products jumped by 11 percent and 12 percent respectively on match days in host cities. (Representative Image: Mathieu Stern via Unsplash)

The agency is already in the works to recruit talent from institutions such as IIT Bombay and other top Indian design and engineering colleges, ensuring a continuous stream of fresh perspectives and technical prowess.

adidas Originals teams up with Ranveer Singh; pays a tribute to Trefoil in new campaign

In the campaign, Ranveer Singh emphasizes the importance of staying connected to one's roots and never losing sight of where he came from, of always being an original.

adidas Originals pays homage to those that have continued to transport its signifier – the Trefoil – to the forefront of culture, over and over again, with a new global brand platform: “We Gave the World an Original. You Gave Us a Thousand Back.”

55 percent of travellers choose December to February to plan holidays: Hansa study

The opportunity to break free from the demands of work is also a compelling factor, as 57 percent seek respite from their professional commitments through travel. (Representative image by Erik Odiin via Unsplash)

The report sheds light into the minds of the Indian traveller and their preferences.

Japanese fashion giant Uniqlo ropes in Katrina Kaif as brand ambassador

Bollywood actor Katrina Kaif says, "UNIQLO has been my go-to brand for my daily essentials and over the years I have admired how functional and innovative their products are. Their simple, high-quality clothing is also very versatile, and perfect to build one’s everyday wardrobe with.”

Alongside her role as UNIQLO’s ambassador, Katrina Kaif also serves as the brand ambassador for Etihad Airways.

MRUCI elects Shailesh Gupta as chairman, Shashank Srivastava as vice chairman

Rajeev Beotra, executive director, HT Media and Anupriya Acharya, CEO, South Asia, Publicis Groupe are have also been appointed to the Board of Governors.