Month: September 2023

Asian consumers are serious about brand purpose: BBDO

For the longest, Unilever, one of the world’s largest advertisers, has been associating itself with social and environmental causes in its products and marketing campaigns. However, Unilever's CEO, Hein Schumacher observed that not all brands can seamlessly embrace this concept. (Representative Image: Markus Spiske via Unsplash)

Environment and sustainability issues are the leading social topic Asian consumers want brands to champion the most today, states BBDO Voices study.

Air India’s Campbell Wilson: Refreshed brand identity takes forward the traditional patterns of the brand

On the issue of in-flight entertainment systems, Wilson highlighted that they were quite old and have been around since the launch of iPhone 1. He assured that by mid-2024, 100 percent retrofitting would be done. (Pictured above - Air India CEO, Campbell Wilson)

In a conversation with CNBC-TV18, Campbell Wilson, managing director and chief executive officer of Air India, spoke on Air India-Vistara merger, the rebranding of Air India and in-flight entertainment systems.

Schneider Electric India’s Rajat Abbi on how brands should bank on sustainability and AI

"Marketers who lead communications must remember that the endeavour for a cleaner, greener planet is a collective effort that transcends individual brands, demanding unity and concerted efforts to inspire and engage audiences," says Schneider Electric India’s Rajat Abbi.

Schneider Electric India’s chief marketing officer says the company uses AI to optimise operations and for programmatic media buying, significantly improving ROIs from media spends.

Gaming companies innovate survival strategies amid 28 percent GST impact

Nazara is aiming to identify opportunities within the gaming, esports and adtech arenas internationally particularly with a focus on established gaming IP’s/studios, those advancing in technologies like web3, Virtual Reality, and AI.

The impact of this GST change isn’t just about how games are advertised but also about how they’re made and what they offer to players, said experts.

Future Group’s Kishore Biyani moves Bombay High Court against FRL’s forensic audit

The bench observed that the maximum period of Corporate Insolvency Resolution Process (CIRP) has expired and no resolution plan has yet been approved by the committee of creditors (CoC).

The insolvency proceedings against FRL were started by the tribunal on July 20, 2022. According to media reports, lenders have received only one bid from SpaceMantra, close to the liquidation value of the FRL. The Committee of Creditors of FRL is yet to finalise a decision on the bid.

Federal Bank, News18 and Tata Trusts to unveil ‘The Sanjeevani’ initiative

In India, the reluctance to address Cancer early is often rooted in fear and a lax attitude towards health. The common forms of cancer in the country include breast cancer, oral cancer, cervical cancer, lung cancer, and colorectal cancer. (Representative Image: Jeremy Bishop via Unsplash)

The Sanjeevani initiative focuses on empowering and supporting individuals to confront these fears and actively fight cancer.