Month: September 2023

TRAI advocates including digital connectivity infra in building development plans as a vital utility

Majority of the broadcasters and the members of the Indian Broadcasting and Digital Foundation (IBDF) oppose the TRAI's regulation requiring broadcasters to provide free channels on DD Free Dish to private distribution platform operators (DPOs).

As per the telecom regulator’s new consultation paper, while significant improvements have been made in telecom service coverage outdoors, there is still gap in meeting the quality of service demands indoors, both in residential and commercial areas. TRAI initiative is a step taken towards addressing this gap.

YouTube leads list of web publishers and applications in terms of ad impressions: TAM AdEx report

Tata Safari was the only new brand that made it into the top 100 (Representative Image: Taras Shypka via Unsplash)

The report states that YouTube leads the list of web publishers and applications in terms of ad impressions followed by Aajtak.in during Jan-Jun’23 compared to Jan-Jun’22. During Jan-Jun’23, YouTube alone had 21% of ad impressions.

Wavemaker, Mindshare, Lodestar UM lead COMvergence’s New Business Barometer

GroupM refused claims that they were not called to present the pitch, calling it 'inaccurate'. (Representative Image: HamZa NOUASRIA via Unsplash)

Maruti, Reckitt, PhonePe, Proctor & Gamble, Pernod Ricard,Vivo Mobiles, Beiersdorf and Jaguar Land Rover were among some of the account moves that dominated the Indian market from Jan 2023 to June 2023.

The Marcom Avenue bags PriyaGold’s performance marketing mandate

The announcement follows the implementation of performance marketing campaigns by Adbuffs.(Representative Image: Miikka Luotio via Unsplash)

As part of this partnership, The Marcom Avenue will leverage its expertise in data-driven insights, creative content, and cutting-edge digital strategies to enhance PriyaGold’s brand visibility and market reach. The agency will focus on driving measurable results, optimising customer acquisition, and increasing overall brand performance.

India witnesses 10 percent revenue increase in tech and durable purchases: Study

The consumer tech and durables industry in Asia Pacific is experiencing a transformative phase, driven by fast evolving market trends and shifting consumer behavior. (Representative Image: Julian O'hayon via Unsplash)

China leads the region in online sales, with approximately 47 percent of tech and durables sales. Japan, developing Asia, and developed Asia collectively contributed about 14 percent, 31 percent and 17 percent to the online market, respectively.

Cadbury Gems rolls out #MyMastiMyMusic campaign; shows music creation in easy steps

The Cadbury Gems #MyMastiMyMusic campaign film showcases today’s reality of children imitating and grooving to music which is not particularly appropriate for their age. It goes on to show a bunch of ‘Gems Kids’ who stop the inappropriate music and instead nudges the viewer to log on to cadburygems.in and create their own music which is suitable for children. (Stills from the ad)

All children need to do is select at least three unique Gems buttons on the screen to mix and match tunes of different genres and create a unique music track to dance to.

Byju’s to rebrand WhiteHat Jr as Byju’s Future School, fully merge operations with itself

The meeting came amid a precarious liquidity crisis for the once-feted edtech, as it tries to raise money via multiple channels to keep operations going. (Image source: Moneycontrol)

A merger of WhiteHat Jr with self would thus help the company in reducing its overall burn, which will be critical considering its impending cash needs.