Month: September 2023

IAMAI counters TRAI’s OTT revenue sharing demands as ‘rent-seeking’

In August, the Union Cabinet approved the proposal for the conduct of the third batch of ascending e-auctions for 730 channels in 234 new cities with an estimated reserve price of Rs 784.87 crore under the Private FM Radio Phase-III Policy. (Representative Image: Kabiur Rahman Riyad via Unsplash)

IAMAI also flagged demands made by the Cellular Operators Association of India (COAI) and the Indian Council for Research on International Economic Relations (ICRIER).

Taarak Mehta’s Neela Films launches Neela Mediatech; ventures into gaming, animation and e-commerce

Structural shifts toward a higher propensity to pay for in-game features and the burgeoning popularity of casual and midcore games are poised to play pivotal roles in shaping the landscape by FY28. (Representative Image via Unsplash)

Neela Mediatech’s primary mission is to leverage the show’s audience viewer base of 60 million individuals.

Asics onboards Manpreet Singh, defender and the former captain of the Indian Men’s Hockey team

Manpreet Singh led the team to earn a Bronze medal at the Tokyo 2020 Olympics, ending India's 41-year wait for an Olympic medal in hockey.

Manpreet Singh Pawar, one of India’s most celebrated hockey icons, has achieved remarkable success in his career. Under his leadership, India also won a Bronze medal at the 2018 Asian Games, Silver medal at the Champions Trophy and Gold medal at the Asian Champions Trophy.

P&G rolls out ‘P&G Supply Chain Catalyst Fund’ for startups and innovators

vGROW is P&G’s first-of-its-kind platform to identify and collaborate with businesses and individuals offering industry-leading solutions. Through this platform, P&G engages with over 2300 suppliers including start-ups, small businesses, and large organizations from a wide range of industries and services - from creative agencies to technology partners to material suppliers. (Image source: News18)

‘P&G Supply Chain Catalyst Fund’ is part of P&G India’s ‘vGROW’ program that focuses on identifying and collaborating with start-ups, small businesses, individuals, and large organizations offering innovative industry-leading business solutions.

Seagram’s Royal Stag infuses AI in new campaign featuring Rohit Sharma, Jasprit Bumrah, Surya Kumar Yadav

Earlier this year, Royal Stag Packaged Drinking Water launched a theme song with actor Ranveer Singh. Now, after the World Cup campaign, the brand is planning to roll the second edition of its on-ground music IP Boombox. (Stills from the ad)

The Pernod Ricard India-owned brand’s campaign has been conceptualised in association with FCB India, Dentsu India, Artizens Events and Wavemaker.

Meesho not in the business of deep discounting, focus on low cost app, says Nilesh Gupta

Meesho, the online shopping app, has unveiled the Diwali campaign ‘Mega Blockbuster 2023’, in an attempt to create preference for the platform and instill confidence that they will provide the best deals, says Nilesh Gupta, senior director - growth, Meesho. (Stills from the ad)

Ahead of the rollout of ‘Mega Blockbuster 2023’ campaign, Storyboard18 caught up with Nilesh Gupta, Senior Director – Growth, Meesho, who discussed the genesis of the campaign, its media and marketing mix, the evolving target audience and a lot more.

Best advice Piyush Pandey has given to his brother Prasoon Pandey

On his brother, Piyush Pandey, Prasoon says, "The kind of human being he is sets him apart. We all know that he is brilliant with his ideas, what makes him special is he values the relationships he builds, and that reflects in the teams he leads. He not only protects them, he nurtures them and takes care of them."

Prasoon Pandey, director, Corcoise Films, talks about how his older brother and legendary adman Piyush Pandey jams with him to crack ideas, thinks from his heart, and nurtures his team.

MSO registration to be renewed for a period of ten years: MIB

MSOs (Multi-System Operators) and HITS (Headend-In-The-Sky) operators are also instructed to ensure that LCOs with interconnection agreements submit the necessary details within the specified timeframe.(Representative image by Erik Mclean via Unsplash)

The renewal procedure is in line with the Government’s commitment to ease of doing business as it will provide certainty to cable operators to continue their services without interruption and therefore make the sector attractive for foreign investment.

Why Ogilvy’s Piyush Pandey and Pidilite’s Bharat Puri have an unbreakable bond

Piyush Pandey and Bharat Puri have worked together for 36 years on some of India’s most loved brands like Asian Paints, Cadbury and Fevicol. Here’s what Puri had to say about his long-term partner-in-crime Pandey. (From left to right: Piyush Pandey and Bharat Puri)

Piyush Pandey and Bharat Puri have worked together for 36 years on some of India’s most loved brands like Asian Paints, Cadbury and Fevicol.

TRAI Chairman: Major initiative to check spam calls hits legal roadblocks under newly passed DPDP Act

Vaghela stated that the issue of spam calling is a huge challenge that is being faced by multiple countries. However, the solution to this problem is not banning all advertisers. He mentioned that TRAI recommendations could be a possible way out. (Image sourced via YouTube)

TRAI Chairman PD Vaghela said spam issues are proving to be a huge challenge. But the answer was not to ban all advertisers.