September 2023 – Page 3

Omnicom Media Group bags Uber’s global media business

Sportz Interactive will concentrate on harnessing first-party data, ensuring retention strategies on various social media platforms, and contributing to the creation of value within the Seattle Orcas' ecosystem. (Representative Image: Afif Ramdhasuma via Unsplash)

Its previous incumbent, WPP’s Essencemediacom retains the operations of its Asia Pacific business.

Google is 25 and searching for the next big thing!

1.5 Flash excels at summarization, chat applications, image and video captioning, data extraction from long documents and tables, and more. (Representative Image: Lauren Edvalson via Unsplash)

As Google completes 25 years of innovation and growth, Storyboard18 looks at some of the milestones achieved by Google by flipping its history pages.

How Asian Paints turned a simple commodity into a multinational brand

Asian Paints launched the popular tagline ‘Har Ghar Kuch Kehta Hai’, conceptualised by Ogilvy’s Piyush Pandey, that is the brands philosophy even today. (Image sourced via Forbes India)

Founded in 1942, Asian Paints has constantly leveraged technology and innovation to accentuate and grow its presence in India and establish itself as not just a brand for the masses but a modern brand for the masses.

Ogilvy’s former NCD Rajiv Rao recalls his first iconic ad campaign with Piyush Pandey

Piyush Pandey and Rajiv Rao receiving India’s first double Gold at Cannes Lions.

Rajiv Rao, former national creative director, Ogilvy, left the agency at the peak of his career. Rao tells Storyboard18 how difficult it was to convince his mentor Piyush Pandey about his decision.

Air India onboards Manish Malhotra to design crew uniforms

Manish Malhotra and his team have begun meeting Air India’s frontline staff, conducting discussions and fitting sessions with them to better understand their specialised needs. (Image source: Moneycontrol)

The famous fashion designer and his team have begun meeting Air India’s frontline staff, conducting discussions and fitting sessions with them to better understand their specialised needs.

TCS most valued Indian brand with a $43 billion brand value: Kantar

India’s Automotive brands have an exceptional year, with TVS and Mahindra the fastest risers. Financial Services and Telecom Providers brands also perform well, led by Axis Bank and Airtel. (Image source: Moneycontrol)

PhonePe, Cred, ShareChat and Star are the four newcomers to the 2023 Indian brand ranking and Bank of Baroda and MRF re-enter the ranking after some time away.

Metrics for assessing brand value have evolved post Covid: Deepender Rana

“It has been India’s decade. Our GDP has almost doubled with an 82 percent growth, while the world GDP has grown at 30 percent. This delta is even more when it comes to the most valuable Indian brands, which have almost quintupled in value (4.9 times), compared to the most valuable global brands, which have grown by 2.4 times. So Indian brands are significant value creators for our economy,” said Rana.

Pre-Covid, factors like purpose held less prominence, but now, sustainability has emerged as a robust building block of brand equity, important for both demand and pricing power.

Weekly Shorts: Strategies for repackaging influencer content

Leading brands like Gymshark, Neutrogena, Fenty Beauty, and Glossier repackage top-performing creator pieces into new blog posts, videos, and product images instead of sharing studio-shot staged content. (Representative Image: Jakob Owens via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Marketing Mocktail: Strategy demystified- the 4-pillars of brand strategy explained

Check if your brand strategy is built around these four pillars- differentiation, focus, consistency and integration. (Representative Image: Jorge Salvador via Unsplash)

When others zig, you zag.

Saregama acquires 51.8 percent stakes in Pocket Aces for Rs 174 crores

Established in 2019 by IITians Anurag Kedia and Gagandeep Makker, Pilgrim is one of the fastest-growing Beauty and Personal Care brands that offers 100+ SKUs across facecare, haircare & skincare products, makeup, and fragrances. The brand’s diverse selection of beauty products is made with ingredients sourced from various parts of the world, all of which are approved by PETA and the FDA, highlighted the company. (Image source: Claudio Schwarz via Unsplash)

Pocket Aces, a youth-focussed digital content creator and publisher, boasts of an IP catalog of over 3000 content pieces ranging across web series, sketches, music videos and reels on its channels FilterCopy, Nutshell and Gobble.