August 2023 – Page 33

Biz Moves: iCubesWire, Schbang and Wiredus

The service has been developed with leading design principles and utilizes Accenture’s SynOps platform for marketing and content operations, whilst being integrated into Accor’s infrastructure. (Representative image: Sander Trooijen via Unsplash)

Keep up with all the key business wins and the account movements.

CXO Movement: Exec movements at Bajaj Auto, Nykaa, Microsoft, DDB Mudra, Bata and more

Get the full picture on people and their moves on the corporate jungle gym in CXO Moves. (From left to right: Anant Maheshwari, Shalini Raghavan, Debabrata Mukherjee and Deepika Warrier)

Executives move in the world of brands and agencies.

Generative AI is good, not excellent yet: Jack Swayne, Global CEO, mSix&Partners

As per Jack Swayne, global chief executive officer, mSix&Partners, "We have to ensure that we are at the forefront of all things media, whether that’s in performance or within digital or increasingly within artificial intelligence and all that goes with that, but also within content."

Jack Swayne, Global CEO of mSix&Partners, a GroupM agency, on the skills media agencies need to hone in today’s times.

Blinkit vs Blinkhit: SC rules in favour of Zomato’s grocery delivery arm in trademark dispute

While the company’s total order value grew 103 percent, its revenue from ads outpaced that and registered an increase of 220 percent YoY during the December quarter. But the total revenue from ads was coming off of a low base and the company did not share how much it earned through ads on the platform. (Image source: CNBC-TV18)

Blinkhit had filed a suit alleging trademark violation against Zomato-owned Blinkit.

Elon Musk’s X can’t pay Blue subscribers their ad revenue-share on time

In a recent shift, X agreed to comply with some of Brazil's demands by blocking the contentious accounts, paying the fines, and appointing a legal representative within the country.

Elon Musk tweeted or Xed: Interest in ad rev share by content creators has far exceeded our expectations, so will take a few more days to process.

Bookstrapping: Supermindful by Eliza Lay Ryan

A quote by Meryl Streep features in the book Supermindful. It reads, "I'm curious about people. That's the essence of my acting." Our reviewer thought that was impressive and insightful. (Image source: Amazon)

Supermindful by Eliza Lay Ryan is a book that attempts to teach readers to be not only creative but also has insights to be a better person. Bookstrapping rating: 3.5 Stars.

‘Media charter is a prescriptive piece to promote transparency’: Sunil Kataria, chairman, ISA

Sunil Kataria further mentioned, "At the ISA, as a founding member of the WFA, we are committed to fostering stronger partnerships to drive greater effectiveness and efficiency in advertising. As one of the founders of ASCI, we are also collaborating with the ASCI Academy to support education, training, and research, with the goal of promoting ethical and transparent advertising practices. As one of the three constituent bodies of BARC, we are closely partnering with it towards advertisers getting robust and credible data and are optimistic about further partnering with them in the digital measurement area."

What about the Indian Society of Advertisers (ISA) media charter has rankled the ad agency ecosystem?

Month: August 2023