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Month: August 2023
Brand Blitz Quiz attracts participants from different corners of India; on-boards marquee panelists
Storyboard18’s first edition of Brand Blitz Quiz has received over 600 registrations from different parts of India including Shillong, Bokaro, Thrissur, Tezpur, Surat, Trichy, among top metros.
Future of e-commerce spending remains positive: Redseer
Consumer spends in the last quarter was robust across online and offline retail, as GMV grew alongside a moderating inflation and rising income levels. The eCommerce spending sentiment for Q2 FY24 remains positive with an ECCI (eCommerce Consumer Confidence Index) of 131 with a minor dip from the previous quarter.
YoungGuns: The ad industry has always been about being young, says Santosh Padhi
Santosh Padhi, chief creative officer, Wieden+ Kennedy India, believes that the blend of experience with restless energy of the youth will benefit the brands of today’s world.
Finfluencers have to be registered with SEBI to offer advice: ASCI
Finfluencers operating within the BFSI realm, can now offer investment-related advice only after being registered with the Securities and Exchange Board of India (SEBI).
IQOO appoints Shwetank Pandey as chief gaming officer
In addition to the chief gaming officer role, iQOO has also appointed two zonal CGOs to the dynamic team. Aojesh Shrivastava from Delhi and Battu Nikhil Reddy (Shoutout YT), Hyderabad.
Clinique announces Triptii Dimri as brand ambassador for Indian market
Together, Triptii Dimri and Clinique India embrace the perfect blend of beauty and skincare, empowering individuals to look and feel their best every day.
Zoo Media appoints Akhilesh Sabharwal as chief technology officer
Akhilesh Sabharwal will directly report to Suveer Bajaj, the co-founder of Zoo Media.
Pidilite Industries brings on board Manish Dubey as chief marketing officer
In his prior role at ICICI Prudential Life Insurance, Manish Dubey held the position of chief of marketing and e-commerce.
10 crore viewers tune in for Bigg Boss OTT, setting new record for JioCinema
The season clocked close to 3000 crore minutes of watch time, making it the most streamed entertainment property, next only to the IPL.