August 2023 – Page 21

Streaming is changing the way we consume, make and sell content: Banijay Asia’s Deepak Dhar

Deepak Dhar, founder and group chief executive officer of Banijay Asia and Endemol Shine India, "There are very few companies that deliver unscripted, scripted, linear TV and streaming content. Everybody’s taking a position of either being in the TV or in the streaming world. But we have not taken that position because we see tremendous growth in bringing the discipline of TV to the premium nature of cinematic storytelling. We are in the thick of growth."

Banijay Asia’s chief Deepak Dhar on finite storytelling, streaming boom in India and rise of regional content.

Google to launch enhanced fact-check ahead of 2024 elections: Google’s Kate Beddoe

As per Kate Beddoe, director of news partnerships for Google APAC, "Google's legacy underscores its commitment to responsible innovation, ensuring that emerging possibilities align not only with feasibility but also adhere to sound principles of governance and AI utilization."

Kate Beddoe, director of news partnerships for Google APAC, on combating misinformation, impact of AI and consumption trends.

A slow death for linear TV as audience & advertisers embrace the digital medium

Mayank Pravinchandra Shah, vice president, Parle Products, stated, "Parle Products has been associated with IPL since the year of its establishment, which is 2008. Barring probably one or two seasons in between, we may not have looked at it because when you talk about a platform like IPL, we don't do it for the sake of sustenance or regular advertising. It's more of an impact-creating property." (Representative Image: Alexander Shatov via Unsplash)

Indian broadcasters never made a sincere effort to engage with their audience. They started out by catering to the lowest denominator, and more than two decades later, the script continues to be the same. If the future seems blurred today, it’s because they didn’t read the writing that had been on the screen.

Ikea India showcases anamorphic billboard to display how Its products can adapt to changing needs

Currently, 72 percent of customer orders in existing markets are fulfilled via Electrical Vehicles. With this expansion, IKEA aims to build further capacities in its supply chain, making it more sustainable.(Representative Image: Zheka Kapusta via Unsplash)

The campaign revolves around three concepts: furniture that makes space for you, furniture that moves with you, and furniture that grows with you.

YoungGuns: A dynamic interplay of tech enabled creativity

Mishra believes that the creativity that young minds can bring will give much better business solutions which are enabled by data. (Representative image by Ian Schneider via Unsplash)

Aditi Misha, CEO of Lodestar UM on the YoungGuns initiative, talent and future shapers of industry

Colgate reaches nine out of ten Indian households

Colgate-Palmolive is a leader in toothbrush sales and is focusing on water conservation, water-led programmes and speeding up action on climate change. (Image source: CNBC-TV18)

Colgate-Palmolive has employed hundreds of scientists that make sure that their products use cutting-edge science.

Zee-Sony merger approved: Leadership speculation grows amid SEBI restrictions

After the deal was terminated in January, Zee apparently has reached out to the Sony executives to reconsider the termination and has also offered for talks this month.

As things stand, Punit Goenka is unlikely to lead the merged entity. The final decision, however, will depend on SEBI’s verdict.

InMobi acquires Quantcast Choice to enhance frictionless consent management for publishers

According to the report, the rising prominence of GCCs, highlighting India's increasing ability to meet international tech demands, is a key contributor to the country’s growth. (Representative Image: Towfiqu barbhuiya via Unsplash)

As part of the acquisition, InMobi will uphold the platform’s free availability for existing customers and remains committed to extending this promise to both existing and new customers.

YouTube announces a long-term vision for medical misinformation policies

Community guidelines set the rules for creators on what is allowed on the platform and what isn’t. Some of the prohibited areas for content creation include pornography, incitement to violence, harassment, hate speech and others. (Representative Image: Szabo Viktor via Unsplash)

The streaming platform will streamline dozens of existing medical misinformation guidelines to fall under three categories – prevention, treatment, and denial.

Talent and ideas meet tech: Storyboard18 YoungGuns

Storyboard18 will honour the YoungGuns at a glittering ceremony in August. There will be insightful and nuanced conversations as marketing and business leaders come together for an exclusive gathering to encourage, support and celebrate the bold brand makers.

Aditi Mishra, CEO, Lodestar UM, Santosh Padhi, CCO, Wieden + Kennedy, Nitin Saini, VP – marketing, Mondelez India, Rana Barua, Group CEO, Havas India share why they’re excited about Storyboard18’s YoungGuns initiative.