July 2023 – Page 20 – storyboard18

Explained: Here is why your video games would not become more costly

The number of employees in the 'Online Gaming' industry has grown at a CAGR of 97.5% from 2018 to 2023 in India.

Video games that do not involve any betting or gambling element in them are not subject to the 28% GST slab. This means that gamers can continue to enjoy video games without having to worry about paying extra taxes.

DD Sports bags television rights for FIFA Women’s World Cup 2023

DD Sports also secured the television broadcast rights in India for FIFA Women's World Cup 2023. (Representative Image: Fauzan Saari via Unsplash)

This event will now be brought to millions of homes across India, courtesy to the strategic sub-licensing by US-based 1Stadia, specialising in technological advancements in the world of sports and media rights.

Seeing marriage between performance marketing and AI: Castrol’s Jaya Jamrani

Recently, Castrol launched a campaign ‘Badhte Raho Aaage’. In a conversation with Storyboard18, Jaya Jamrani, vice president – marketing, Castrol, spoke about the new campaign and its genesis. She believes fearless thinking and challenging the status quo are the key to good campaigns.

Network18’s TV News business beats industry trends, registers 26% revenue growth in Q1

BARC data on the assembly elections counting day is slated for release on Thursday, 3rd December 2023, and News18 India stands poised to further solidify its position as the unrivalled leader in viewership and comprehensive coverage.

India’s largest TV news network registered a revenue of Rs 337 crore in the first quarter of current fiscal, as compared to Rs 266 crore in the same period last fiscal.

I&B minister Anurag Thakur: Won’t allow OTT platforms to demean Indian culture

Speaking about the Bill Union Minister Anurag Thakur has said that piracy causes a loss of over twenty thousand crore rupees to the film and entertainment industry every year. Years worth of effort that goes into making a film is laid waste by piracy. To act against this menace the Government passed this Act, a move which was widely welcomed by the industry.

In a meeting with OTT players, I&B minister Anurag Thakur mentioned how platforms have a responsibility of ensuring they do not propagate vulgarity and abuse camouflaged as creative expression.

Network18 Media & Investments Q1 revenues jump 142% to Rs 3,239 cr

The highlight of the quarter was JioCinema, which set new benchmarks for IPL streaming. Nearly 450 million viewers tuned in to JioCinema to watch IPL, delivering a total of 17 billion video views with an average watch-time of more than 60 minutes per user per match. (Image source: Moneycontrol)

Network18 Q1: The company said its TV News network delivered strong growth in revenue driven by leadership in key markets as its channels continue to be number 1 in the Hindi, English and Business news genres.

India’s online B2B marketplace has a $200 billion opportunity

The partnership will provide last-mile delivery services beyond large cities, enabling online sellers and D2C brands to access India Post’s extensive network of about 1,59,000 post offices across the nation. (Representative Image: Bastian Riccardi via Unsplash)

Highlights from a report by Bessemer Venture Partners states that the next phase of growth in India’s digital economy will come from B2B marketplaces.

Young Indians are going on a shopping spree on social media. Here’s why and how

The retail sector’s unprecedented growth amid favourable economic factors and rising affluence has translated into mall space leasing in H1 2024

According to ‘The next-gen social commerce playbook’ developed by Havas Media Network in partnership with Snap Inc., 94 percent of social media users in India have made apparel purchases on/via social media.

Mondelez turns 75! A look at its growth journey and ad campaigns in India

During its strong seven-and-a-half-decade journey in India, the brand has created a sweet spot in the minds and hearts of consumers across the country with some of the most iconic ads that this country has seen.

Storyboard18’s Shibani Gharat talks to Mondelez International’s Anil Vishwanathan and Nitin Saini, Ogilvy’s Piyush Pandey and Sukesh Nayak and Wavemaker’s Shekhar Banerjee about Mondelez’s growth over that last 75 years and how advertisements played a key role for its presence in India.

How did Emirates become ruler of the skies?

Emirates not only leveraged its connectivity but also incorporated world-class amenities, including offering in-flight entertainment and premium services like luxurious seating accommodations, and much more. (Image sourced from Moneycontrol)

Through sports sponsorships, Emirates expanded its brand awareness and brand recall. Increased media attention through sporting events was a smart marketing move by Emirates.