July 2023 – Page 16 – storyboard18

HUL’s CEO Rohit Jawa: “We will continue to invest behind our brands”

In the quarter, there was a one-off credit from favourable resolution of past indirect tax litigation benefiting both topline and bottomline. Excluding this one-off, USG, UVG, EBITDA margin, PAT (bei) growth would have been 3%, 2%, 23.8% and 7% respectively.

Hindustan Unilever’s CEO and MD, Rohit Jawa said he is confident about the medium and long term prospects of the FMCG sector.

Dominos India launches cheapest pizza in the world to battle inflation

Of the QSR/ fast food chains that they have heard of, McDonald’s and Domino’s top the rankings, with almost half (46 percent) choosing them as their favourite brands. KFC comes in next (42 percent), followed by Pizza Hut and Burger King (27 percent and 24 percent, respectively). (Representative Image by Vit Ch via Unsplash)

As part of Dominos’ cost-cutting plan, all lids have been removed from the boxes of the pizzas sold in-store. This has contributed significantly in saving packaging costs.

ICC and BCCI launch World Cup campaign featuring Shah Rukh Khan

For the ‘It Takes One Day’ campaign, ICC and BCCI has worked 85 content creators, from across India, in an event organized by Meta, ICC’s official digital content licensee (Image sourced from ad)

The campaign also stars JP Duminy, Shubman Gill, Dinesh Karthik, current Men’s Cricket World Cup winning captain Eoin Morgan, Muttiah Muralitharan, Jonty Rhodes and Jemimah Rodrigues.

India’s smartphone market stabilizes post 1% shipment decline in Q2 2023

Indian consumers derive significant value from both the hardware and software components of their smartphones.

Canalys research revealed that Samsung retained its leading position in the Indian smartphone market, followed by vivo and Xiaomi.

Jeep has new India plans; to pump up marketing spends

Jeep wants to work on communication lines that reflect the brand's value to the consumers and help them understand the price value too. (Representational image by Jeff James via Unsplash)

The iconic American auto brand is planning to reinforce the brand which hasn’t been done enough in India.

OTTs under MIB scanner: Now trailers, ads, promos must carry age classification

GDPR mandates that BFSI marketers get consumers' express consent before collecting their personal data for marketing purposes in the context of digital marketing.

Earlier this week, Anurag Thakur chaired a meeting with OTT players reminding them to prevent vulgarity and abuse under the guise of creative expression.

Lowe Lintas sets up a new digital creative unit, Lintas DX

Immersive ads rely solely on contextual targeting and not on individual data. This aligns well with evolving privacy regulations like the General Data Protection Regulation (GDPR), which emphasizes minimizing the collection and use of personal data for advertising purposes. (Representational image: Jezael Melgoza via Unsplash)

Lowe Lintas DX team will leverage strategic support from Meta in India to create thought leadership resources for developing campaigns.

Bollywood film Bawaal collaborates with NueGo to promote sustainable transport

This offer will remain valid until 6th August. (Representative Image: Markus Spiske via Unsplash)

By booking tickets through the NueGo website and using the promotional code “BAWAAL”, users can enjoy a flat 10 percent discount on all routes.

Dentsu Creative India hires Surjo Dutt as chief creative officer, West and South

Surjo Dutt is the former chief creative officer of FCB India. Prior to that, Dutt led the establishment and growth of Sapient Nitro's advertising business as the national creative director - North. He also made significant contributions as the vice president and executive creative director at JWT.

In his new role, Surjo Dutt will report into Amit Wadhwa, CEO, Dentsu Creative India.

ASCI clamps down on charity ads; says ads “create donor distress”

Narayan said that its important for people to rely less on finfluencers who are giving them ‘get rich quick tomorrow’ kinds of philosophies and inducing them into the market, (Representative Image: Mark Duffel via Unsplash)

The new guidelines reinforce the ASCI code; Chapter 1 requires ads to be honest and truthful and Chapter 2 requires them not to cause grave or widespread harm or offense.