Month: July 2023

Unilever’s global CMO Priya Nair: Entertainment and advertising working side by side

Unilever's global CMO Priya Nair stated, "Increasingly, we will see brands using the latest tech to move diversity and inclusion forward in product offerings. The See My Skin campaign from Vaseline is one example of how to address the lack of diversity in images that dermatologists use for diagnoses. It’s just one example of how smart tech combined with great creative can drive positive outcomes for different groups."

Priya Nair, Global CMO, Beauty & Wellbeing, Unilever, shared the campaigns and trends that shaped this year at Cannes Lions and what the future holds.

Oppenheimer and Barbie: Hollywood clash fuels multiplex boom in India

PVR Inox is expecting above-average occupancies for both films, with first-day occupancies expected to close at over 60 percent. They anticipate good revenues due to the unprecedented volume of tickets booked, especially for Oppenheimer, which is released in both English and Hindi dubbed versions, appealing to audiences beyond metros. (Image source: Moneycontrol)

In cities like Bengaluru, Mumbai and Delhi, most of the shows in premium screens like IMAX are sold out with ticket rates starting from rs 700 and going over Rs 2,000 for the two Hollywood films released in India simultaneously on July 21.

Havas Media appoints Ramsai Panchapakesan as managing partner- investments

With a career spanning over two decades, Ramsai Panchapakesan served as the senior vice president & national head – media buying at Zenith Media. He played a pivotal role in driving the integrated media business operations. He had also held the position of agency trading head at GroupM m/SIX previously. (L to R: Ramsai Panchapakesan, managing partner- Investments, Havas Media India; Mohit Joshi, chief executive officer, Havas Media Network India; and R Venkatsubramanian, president - investments, Havas Media India, and managing director of Havas Play)

Based out of Gurugram, he will oversee integrated buying in the North and East markets, along with assuming additional responsibilities for trading.

BBH India wins JAPFA’s creative duties

The announcement follows the implementation of performance marketing campaigns by Adbuffs.(Representative Image: Miikka Luotio via Unsplash)

As part of the mandate, BBH India will work closely with the brand team to develop a hyper-local marketing campaign to launch the app in their core markets first, followed by an integrated marketing model with further expansion of markets.

Twitter logo change: Five facts about the now-dead Twitter blue bird

Reuters report points out that the company stresses the need for "discernible parameters" to be established regarding when an entire account is blocked, as opposed to merely removing a specific post. According to X, without such clarity, the government's power to censor content in the future remains unrestrained. (Image courtesy: (from left - News18)

Twitter owner Elon Musk killed the blue bird and unveiled a new logo Deus X. Here’s a quick history of the blue bird.

Elon Musk kills the blue bird; So what’s the new Twitter logo?

X also has plans to add the feature which provides brands the ability to serve ads only to an individual's creators profile. This eliminates the likelihood of the ads appearing next to controversial or unwanted posts, stated a media report.

Twitter-owner Elon Musk says Twitter to change its logo, adieu to ‘all the birds’ he tweets.

Bookstrapping: Anatomy of a Breakthrough – How to get unstuck when it matters most by Adam Alter

In the book, there is a part where the author explains, 'If we expect things to stay as they are, we’re poorly prepared to act when we find ourselves stuck. Hence, the first step in managing change is to anticipate it and prepare for it rather than experiencing each new instance as a fresh shock.'

In the book “Anatomy of a Breakthrough – How to get unstuck when it matters most”, the author Adam Alter has 100 tips on how to forge ahead. He explains how one must anticipate change and be prepared for it, and the best way to move forward in the long run is by tapping on the idea of pausing. Rating: 3.5

Why is Air India CEO Campbell Wilson meeting influential Indian diaspora in Palo Alto?

On the issue of in-flight entertainment systems, Wilson highlighted that they were quite old and have been around since the launch of iPhone 1. He assured that by mid-2024, 100 percent retrofitting would be done. (Pictured above - Air India CEO, Campbell Wilson)

Air India’s transformation is well underway with AI executives also leading outreach among influential business communities and brands abroad.