May 2023 – Page 2 – storyboard18

ASCI refreshes advertising guidelines for the education sector

Justice Pratibha Singh saw that Kent had been using the tagline for the last 15 years. Furthermore, exaggeration and puffery were normal in advertising. (Representative Image: Mikhail Pavstyuk via Unsplash)

The new advertising guidelines focuses on students’ mental health and physical well-being.

Vocal for local: Tips for brands on local targeting

Kantar said that three local brands stood in 2022 ranking and improved their rankings by at least 30 places. (Representative Image: Priscilla Du Preez via Unsplash)

Local targeting can play an effective role to bridge the gap between brand owners and local consumers. It can also play an important role for people making purchases within their reach. This can benefit the brands.

SEBI takes action against finfluencer PR Sundar: paves way for regulatory compliance in influencer marketing

Behind the glossy facade, the advertising industry seems to be built on disrespect and delayed payments.

The move highlights the need for regulatory compliance in the financial advisory space, as concerns have been raised on the authenticity and legality of financial advice provided by influencers.

News18 India beats Aaj Tak comprehensively

Vice will be transitioning to a studio model, following the cancellation of its "Vice News Tonight” TV program and other layoffs before Vice filed for bankruptcy. (Representative Image: Markus Winkler via Unsplash) (Representative Image: Markus Winkler via Unsplash)

The new BARC data indicates that News18 India has established a comprehensive leadership in the Hindi genre and has surpassed Aaj Tak across all prime time bands.

JioCinema cements its position as the largest OTT service; enters into a multi-year partnership with NCBU

The recent decision was taken under the provisions of the Information Technology Act, 2000 in consultation with other Ministries/Departments of the Government of India, and domain experts specializing in media and entertainment, women's rights, and child rights. (Representative Image: Glenn Carstens-Peters via Unsplash)

This partnership leverages JioCinema’s reach and expertise to introduce Indian audiences to the Peacock brand and NBCU’s portfolio.

Brands able to rationalise expenditure through focused spending this IPL: R Venkatasubramanian of Havas Media India

R Venkatasubramanian says, "Despite this being JioCinema’s first season with IPL, brands have expressed substantial confidence in the platform. The number of advertisers has increased compared to the past season. Further, the platform has been offered free to subscribers, which opened a big opportunity for brands to try advertising in cricket and on a digital platform."

JioCinema has encouraged smaller brands with limited spends to advertise in IPL on digital, according to the president – investments at Havas Media India.

Bollywood actor Tiger Shroff invests in Revenant Esports

Shroff’s five-year rental gives him a great yield of over 5 percent. (Image source: Instagram)

Through this latest funding, Revenant Esports plans to strengthen their Esports rosters, content creators and bootcamp infrastructure.

PepsiCo promotes Tarun Bhagat as CMO, India and South Asia, beverages

Last year, Tarun Bhagat was promoted to the role of CMO, India Beverages at PepsiCo. He started his journey with the company in 2008.

Previously, Tarun Bhagat was the senior director – marketing – Mountain Dew, 7Up and Mirinda at PepsiCo.

Shantanu Deshpande: Public memory is fickle. Public love is permanent

The founder highlights a common mistake made by managers, including Deshpande himself, which involves imposing their value system on Gen Z employees.

Shantanu Deshpande, founder and CEO of Bombay Shaving Company, digs deep into BSC and Bombae’s marketing strategies and how the company’s services arm is scaling at warp speed. He also addresses the need for more founders to put themselves out there and tell their stories.

In a first, SEBI acts against finfluencer PR Sundar, options trader not allowed to trade for a year

Upon examination, it was observed that P R Sundar offered the advisory services via his website www.prsundar.blogspot.com. The fees collected in lieu of services was received via a payment gateway linked to the bank account of Mansun Consultancy Pvt. Ltd. held with ICICI Bank Ltd, according to the settlement order. (Image source: Twitter - @PRSundar64)

In a first case of action against a finfluencer (financial influencer), market regulator SEBI has penalised and barred renowned youtuber and options trader PR Sundar from trading for a year over alleged violation of investment advisers norms.