PepsiCo has elevated Tarun Bhagat to the role of chief marketing officer, India and South Asia – India beverages. Prior to this, he was the senior director – marketing of Mountain Dew, 7Up, Mirinda – international beverages.
Bhagat is armed with an experience of 19 years and he started his career at LG Electronics as product manager – refrigerators, overseas sales and marketing. Then, he rose to the ranks to handle the position of communication manager – air conditioners. From there, he moved to United Breweries as group product manager – Kingfisher beer, and then at PepsiCo, he started off as assistant brand manager, and looked into the brand management of Pepsi in India.
He got promoted as the general manager and was also the brand manager for Mountain Dew. He held roles in various capacities and has held the roles of vice president -marketing, associate director where he looked into Quaker India, and then Lay’s. As a brand director, he concentrated on Pepsi, Gatorade and Aquafina.
Bhagat holds a masters in international business, marketing from Symbiosis, and has done varied online courses from Harvard Business School Online.